Guan Min, Deputy Secretary of the Party Committee of Yuchai Group, and Wang Limin, Deputy General Manager of Yuchai Co., Ltd., attended the launch ceremony and jointly unveiled the new Yuchai overseas brand logo.

As a pioneer in China's power industry going global, Yuchai has cultivated overseas markets for more than 60 years and established a comprehensive marketing and service network. Its business covers commercial vehicles, construction machinery, agricultural machinery, marine, power generation and other fields, with products exported to more than 180 countries and regions. In recent years, Yuchai has accelerated its overseas market expansion, deploying overseas production bases in Thailand, Vietnam, Brazil, Central Asia, the Middle East and Africa, and continuously advancing technology export, localized manufacturing and localized services, with overseas market performance steadily climbing.

Guan Min said that the unified overseas brand visual identity system will further enhance Yuchai's brand recognition in the global market and empower overseas market expansion. In accordance with the specifications, Yuchai's subsidiaries conducting business overseas will uniformly use this overseas brand visual identity for brand exposure, covering offices, promotional materials, exhibition halls and booths, online promotion and other external scenarios. Yuchai will take this upgrade as an opportunity to deeply integrate into high-quality Belt and Road cooperation, promote Chinese green and intelligent equipment to the world, and build a more influential Chinese power brand in the global market.