In recent years, Sunward has continued to achieve breakthrough progress in overseas markets such as Africa and the Americas, steadily accelerating its global layout. Among these, its rock drilling products have performed particularly well in the South African market, which is closely tied to its customized R&D strategy—deeply understanding regional working conditions and precisely matching customer needs are precisely the key to the products winning the trust of the local market.

From August 5 to 18, the R&D team of Sunward Mining & Rock Drilling, under Sunward, traveled thousands of miles to South Africa to conduct a two-week on-site customer visit. The research team, composed of product managers, hydraulic engineers, power engineers, and others, went deep into several major mining areas in South Africa and visited eight customers in succession, covering a variety of operating scenarios such as platinum mines, coal mines, chromium mines, manganese mines, limestone mines, and crushing plants, listening to frontline voices face to face and driving continuous product performance upgrades with customer needs.

As a global powerhouse in mineral resources, South Africa ranks among the world's leaders in reserves of platinum group metals, chromium ore, and manganese ore, and also has widely distributed coal and limestone resources. In recent years, as South African mines have continued to raise requirements for drilling accuracy and construction safety, top hammer drills for open-pit mines and excavator-mounted drilling equipment have seen their market share rise year by year thanks to their flexible and efficient operating advantages. Since entering the South African market, Sunward Mining & Rock Drilling has had more than 100 units serving major local mining areas, with the average equipment availability rate remaining above 90%, earning high customer recognition. Sales have nearly quadrupled in the past two years, showing strong market expansion momentum.

From the continuous iteration of flagship models such as the SWDE165B to the batch entry of multiple models of rock drilling equipment into South Africa today, Sunward Mining & Rock Drilling is steadily deepening its presence in the African market. This visit is a concrete action of Sunward Mining & Rock Drilling's "customer-centric" philosophy, aimed at bringing R&D closer to the site and making products better suited to working conditions.

During the visit, the team held in-depth exchanges with frontline operators, equipment management personnel, and procurement decision-makers, systematically collecting improvement suggestions across multiple dimensions, including operating habits, working condition adaptability, and maintenance convenience. At present, focusing on typical working conditions in South African mining areas and combining the frontline data collected during this visit, Sunward Mining & Rock Drilling is accelerating product adaptability upgrades, striving to make its equipment better fit the usage habits of South African customers and the requirements of mining operations, and to continue achieving leaps in durability, reliability, and overall construction efficiency.

At the same time, Sunward Mining & Rock Drilling continues to optimize its internal collaboration mechanism and promote efficient linkage among R&D, production, sales, and service. This enables it not only to quickly provide customized solutions for different mining areas, but also to respond immediately when customers encounter problems, truly putting into practice the principle of "when customers have needs, we respond; when customers have suggestions, we take action."