On March 3 local time, CONEXPO-CON/AGG 2026, a premier global construction machinery event, grandly opened at the Las Vegas Convention Center in the United States. Under the theme "Innovation leads to value," Sunward showcased a range of innovative equipment, demonstrating its technological breakthroughs, product strength, and commitment to globalization through new product launches, dealer authorization ceremonies, and interactive experiences.

On the morning of the first day of the exhibition, Sunward grandly held the global launch ceremony for the SWTL5238 vertical-lift crawler skid-steer loader under the theme "Smart Leadership into New Horizons," with dealers, customers, and media witnessing the event together.

As the largest-tonnage vertical-lift crawler skid-steer loader independently developed by Sunward, the SWTL5238 features comprehensive upgrades in overall structure, exterior design, cab interior, and hydraulic and electrical control systems. With a maximum lift height of 3,361 mm, a maximum load capacity of 1,500 kg, and an output flow of 150 L/min, it became the focus of attention at the show.

Zhang Daqing, Executive Deputy General Manager of Sunward, and dealer representatives jointly unveiled the new machine. Speaking at the launch ceremony, he stated that the SWTL5238 adopts the "upward-opening door" design favored by the North American market, with a hydraulic system benchmarked against top international standards, a clever and compact layout, and enhanced environmental adaptability—making it a sincere offering from Sunward to the North American market. Following the launch ceremony, the model immediately received intended orders from customers in North America, Europe, and other regions.

In addition to the new product, Sunward also exhibited four excavators, one skid-steer loader, one rotary drilling rig, and multiple customized attachment products. Among them, the SWE50UF mini excavator, with its zero-tail swing and intelligent control technology, became a "star product" in the field of urban construction;

the SWDM 85S rotary drilling rig, with its high-precision rock-socketing capability, attracted professional visitors from the foundation construction sector for exchanges.

This impressive appearance at CONEXPO 2026 is not only a review of Sunward's innovative R&D strength but also an important manifestation of the in-depth advancement of its internationalization strategy. To precisely grasp market trends, Sunward not only "brought products to the exhibition" but also "brought ears to listen." The R&D team went deep into the exhibition frontline to conduct face-to-face exchanges with technical experts and end users, carrying out in-depth research on product working-condition adaptability and user experience, aiming to translate the real voices of the international market into precise directions for future product upgrades, making equipment more closely aligned with customer needs.

Sunward also held authorization ceremonies on site for several new dealers from North America, South America, and other regions. Currently, Sunward is precisely matching the diversified needs of the global high-end market with its full-series product matrix. Through deep collaboration with dealers in North America, South America, Europe, and other regions, the company has further improved its global sales and service network, deeply imprinting the reliable quality and outstanding performance of "Made in China" in customers' minds.

Sunward has consistently adhered to "long-termism" in deeply cultivating the international market. After more than two decades of development, it has established over 20 subsidiaries in Europe, the Americas, and other regions, building a widely covering and efficiently operating marketing and service network. Its products are exported to over 90% of countries and regions worldwide, with overseas revenue accounting for more than 60%. Going forward, Sunward will continue to advance its internationalization strategy, continuously expand product coverage, and move toward the world with a more open attitude.

Source: Sunward