On November 25, 2025, Hangcha Group Co., Ltd. (hereinafter referred to as "Hangcha Group") grandly held the opening ceremony of Hangcha Middle East Company in Dubai, UAE. Zhang Junjun, General Manager of Hangcha International, He Chunping, General Manager of Hangzhou Hangcha Aerial Equipment Co., Ltd., Fu Yanjun, Deputy General Manager of Hangcha Middle East Company, and numerous partners attended the opening ceremony.

Located in the core area of Dubai, UAE, Hangcha Middle East Company enjoys outstanding locational advantages. Leveraging Dubai's status as an international logistics and commercial hub, it can efficiently reach major surrounding markets. The company is equipped with professional warehousing facilities, and its business covers the full process of forklift and industrial vehicle whole-machine and parts sales, service, rental, and maintenance. Relying on a well-established spare parts inventory system and rapid response mechanism, it can significantly shorten delivery cycles and comprehensively enhance after-sales support capabilities, providing customers in the Middle East region with more efficient, more timely, and more reliable integrated solutions.

Demand for logistics equipment in the Middle East is rising rapidly, and the market shows strong development potential. Thanks to abundant local oil resources and fuel cost advantages, the Middle East market is currently still dominated by internal combustion forklifts. At the same time, with the advancement of large-scale infrastructure projects, the efficiency upgrading of port logistics, and the accelerated construction of warehousing and distribution systems, market demand for green, efficient, and multi-scenario-adaptive logistics equipment is continuously increasing.

In his speech, Zhang Junjun, General Manager of Hangcha International, said, "Hangcha Middle East Company will rely on Dubai's locational advantages and international influence to further reach the Middle East, Africa, and South Asia markets and provide customers with more efficient and more convenient localized services. He emphasized that Hangcha will, with a more pragmatic attitude and full enthusiasm, work hand in hand with local partners to create win-win results together."

As a key part of Hangcha Group's global strategic layout, the establishment of Hangcha Middle East Company aims to further strengthen Hangcha's market development and localized operation capabilities in the Middle East. By comprehensively improving response speed in product configuration, technical support, spare parts supply, and after-sales service, Hangcha will more precisely adapt to regional customers' usage scenarios and business needs, injecting sustained momentum into the modernization and upgrading of the Middle East logistics equipment industry.

Hangcha will unswervingly deepen its presence in the Middle East market and advance business upgrading through a dual-driven model of global vision and deep localized development. At the same time, we will actively integrate into the regional industrial ecosystem, help the logistics equipment industry move toward a green, efficient, and intelligent future, and work hand in hand with partners to create a mutually beneficial, win-win, steady, and long-term development pattern.