Chinese Smart Manufacturing Shines in ASEAN as China-Malaysia Cooperation Opens a New Chapter: The 3rd Changsha International Construction Equipment Exhibition Southeast Asia Sub-Exhibition Grandly Opens in Malaysia

2025-09-04 4339 0人评论

On September 4, 2025 (local time), the 3rd Changsha International Construction Equipment Exhibition Southeast Asia Sub-exhibition was successfully held at the Setia City Convention Centre in Kuala Lumpur, Malaysia. Zhang Yingchun, Member of the Standing Committee of the Hunan Provincial Party Committee and Executive Vice Governor of the Hunan Provincial People's Government, personally attended the exhibition and declared it "open."

With the theme "High-end, Intelligent, Green — A New Generation of Construction Machinery, Mining Machinery, Emergency Equipment, and Engineering Vehicles," the exhibition focuses on the latest achievements in intelligent and green construction machinery. It aims to build a new highland for economic and trade cooperation between China and Malaysia and even between China and ASEAN, and to become an important platform for promoting "Belt and Road" infrastructure connectivity and industrial synergy.

Opening ceremony and tour of the exhibition hall

The exhibition gathered the world's top industry forces, attracting more than 90 leading global enterprises, including SANY, Zoomlion, LiuGong Machinery Asia Pacific, Sunward, Sinoboom, JCB Malaysia, Lonking Malaysia, Wirtgen Hamm, Runtian Zhike, Wuxin Equipment, Yutai Heavy Industry, Hunan Youzuan, Tiandun Heavy Industry, Xiangjiang Paint, Hunan Gaobote Machinery, Hunan Chuangyuan High-tech, Mingshang Technology, Schrage, CIDI, Hunan Fengri Group, Jinlong Cable, Hunan Wanzheng Machinery, Hunan Xingtong Automobile, and Rent Special Machinery, which appeared on the same stage to showcase cutting-edge products and innovative technologies of the industry. More than 300 government representatives, business association leaders, corporate executives, professional buyers, and media representatives from Malaysia, Singapore, Indonesia, Thailand, Vietnam, China, and other countries attended the opening ceremony to jointly witness the launch of this international industry event.

Government-enterprise collaboration opens high-end dialogue   Deepening bilateral strategic alignment

A grand event that crosses the ocean is a "two-way journey" between Chinese construction machinery enterprises "going global" and the demands of the Southeast Asian market. The Changsha International Construction Equipment Exhibition Southeast Asia Sub-exhibition has been held for three consecutive editions. Through this window of overseas sub-exhibitions, the exhibition aims to leverage the new opportunities brought by the opening of the RCEP region, organize Chinese construction machinery enterprises to go global as a group through exhibitions and forums, expand into Southeast Asian and "Belt and Road" markets, establish close collaborative channels with construction and engineering contractors, associations, and major clients in major Southeast Asian countries, and comprehensively enhance the internationalization and professionalism of the Changsha International Construction Equipment Exhibition.

Zheng Ping, Vice Mayor of Changsha Municipal People's Government, presided over the opening ceremony

Zhang Yingchun, Member of the Standing Committee of the Hunan Provincial Party Committee and Executive Vice Governor of the Hunan Provincial People's Government, attended and declared the exhibition "open," with Zheng Ping, Vice Mayor of Changsha Municipal People's Government, presiding. In his remarks, Sun Shuqiang, Minister-Counselor of the Chinese Embassy in Malaysia, pointed out that for more than half a century, China and Malaysia have achieved fruitful cooperation in multiple fields, among which the construction machinery industry is one of the most representative and vital areas of bilateral cooperation. "Chinese equipment," rich in elements of new quality productive forces, will play a major role in Malaysia's booming infrastructure sector in the future, vividly demonstrating the vitality and potential of bilateral cooperation.

Xiang Wenbo, Chairman of SANY Group, delivers a speech

Xiang Wenbo, Chairman of SANY Group, speaking as a representative of exhibiting enterprises, said that the Southeast Asia Sub-exhibition has become a "golden bridge" for deep docking between Chinese intelligent manufacturing enterprises and the ASEAN market. He particularly emphasized that China and Malaysia are opening a new "Golden Fifty Years," and SANY is willing, in the spirit of "extensive consultation, joint contribution, and shared benefits," to help Malaysia become a new global hub for high-end manufacturing with more efficient equipment, lower-carbon solutions, and deeper local cooperation!

Wei Xianqin, President of the Master Builders Association Malaysia, delivers a speech

Wei Xianqin, President of the Master Builders Association Malaysia, stated that looking back at previous Changsha International Construction Equipment Exhibitions, each was fruitful and promoted technical exchange and economic and trade cooperation in the fields of construction machinery and mining equipment, becoming an important bridge for regional cooperation. The 3rd Changsha International Construction Equipment Exhibition Southeast Asia Sub-exhibition not only showcases industry-leading construction machinery and mining equipment, but also represents a key step forward on the path of digitalization, intelligentization, and green transformation. The construction and mining industries are at an important moment of transformation and upgrading, and the cutting-edge achievements presented at the exhibition will surely inject new momentum into industry development and drive economic growth, environmental protection, and social progress in tandem.

Wu Zhaoshu, Director of the Changsha Municipal Bureau of Commerce, delivers a promotional speech

Wu Zhaoshu, Director of the Changsha Municipal Bureau of Commerce, presented Changsha's full-chain industrial ecosystem for construction machinery. As a global heavyweight in the construction machinery industry, Changsha is not only a "product exporter" but also a "co-builder of standards." It has now formed a complete system covering R&D, manufacturing, and services, and sincerely invites global enterprises to cooperate in Changsha to jointly promote high-quality industrial development.

Intelligent manufacturing highlights emerge frequently, Chinese solutions lead international trends

This exhibition lasted three days, with a total exhibition area of 6,000 square meters, gathering 90 leading global enterprises including SANY, Zoomlion, LiuGong Machinery Asia Pacific, Sunward, Sinoboom, JCB Malaysia, Lonking Malaysia, Wirtgen Hamm, Runtian Zhike, Wuxin Equipment, Yutai Heavy Industry, Hunan Youzuan, Tiandun Heavy Industry, Xiangjiang Paint, Hunan Gaobote Machinery, Hunan Chuangyuan High-tech, Mingshang Technology, Schrage, CIDI, Hunan Fengri Group, Jinlong Cable, Hunan Wanzheng Machinery, Hunan Xingtong Automobile, and Rent Special Machinery. Multiple thematic exhibition zones were set up, including concrete machinery, construction machinery, earthmoving machinery, road machinery, piling machinery, mining equipment, emergency rescue equipment, and agricultural machinery, displaying nearly 1,000 products and industry solutions and comprehensively showcasing the latest achievements and transformation and upgrading strength of "Chinese intelligent manufacturing."

Exhibition and display site

SANY excavators, mining dump trucks, and heavy trucks; Zoomlion engineering cranes, tractors, and mixer trucks; Sunward excavators and loaders; Sinoboom 58-meter aerial work platforms, and other "Hunan intelligent manufacturing" star products and best-selling export products attracted the attention of many international buyers.

Fruitful signing results, 2027 CICEE global preview attracts attention

The subsequent signing ceremony produced remarkable results. With the joint participation of 11 enterprises — SANY International Development (Malaysia) Sdn. Bhd., Zoomlion Malaysia Sdn. Bhd., LiuGong Machinery Asia Pacific Co., Ltd., Sunward Malaysia Sdn. Bhd., Hunan Sinoboom Intelligent Equipment Co., Ltd., Hunan Youzuan Engineering Technology Co., Ltd., Hunan Huakuantong Technology Co., Ltd., Jinlong Cable Technology Co., Ltd., Hunan Zhongxin Supply Chain Co., Ltd., Hunan Construction Investment International Trade Co., Ltd., and Hunan Yida Supply Chain Co., Ltd. — the total signed amount for main machinery and parts procurement reached 2.227 billion yuan, covering high-end equipment, intelligent solutions, supporting services, and other fields, highlighting the exhibition's strong effectiveness in promoting substantive business cooperation.

In the finale, the global premiere of the "5th Changsha International Construction Equipment, Emergency Equipment, Mining Machinery, Agricultural Machinery, and Transportation Equipment Exhibition" was successfully held, announcing in advance the arrival of the next international industry event, further expanding the international exhibitor alliance and overseas partner network, and demonstrating the international influence and continuity of the Chinese exhibition brand.

High-end forums and precise matchmaking go hand in hand to promote regional industrial synergy

The exhibition also hosted multiple high-level supporting events, including the "China (Hunan) — Malaysia Economic and Trade Development Symposium," the "Mining (Sand and Gravel) Equipment Technology and Equipment Cooperation Forum," and the "Construction Machinery and Emergency Equipment Cooperation and Development Forum." Among them, the "Mining (Sand and Gravel) Intelligent Equipment Cooperation Forum" focused on automated control systems and green mining technologies, attracting representatives of mining enterprises from multiple countries. The organizing committee also arranged nearly 20 one-on-one business matchmaking meetings, linking Malaysian local financial institutions and leasing companies with Chinese enterprises for supply chain and capital docking.

This exhibition is not only a key step in the brand going global of the Changsha International Construction Equipment Exhibition, but also an important practice for Hunan to implement the "Belt and Road" Initiative and build a "manufacturing going global demonstration zone." Through the combination of exhibition and research and the linkage of production and sales, it effectively promoted the two-way journey between China's intelligent equipment manufacturing and the demands of the ASEAN market, injecting new industrial momentum into the integration of China and Malaysia and even the RCEP region.

The 3rd Changsha International Construction Equipment Exhibition Southeast Asia Sub-exhibition was jointly hosted by the Changsha Municipal People's Government, the Hunan Provincial Department of Industry and Information Technology, the Hunan Provincial Department of Natural Resources, the Hunan Provincial Department of Commerce, the Hunan Provincial Department of Emergency Management, the Hunan Council for the Promotion of International Trade, the China Machinery Industry Federation, and the Chinese Construction Machinery Society; undertaken by the Changsha Municipal Bureau of Commerce, the Changsha Convention and Exhibition Work Management Office, the Changsha Economic and Technological Development Zone Management Committee, the Wangcheng Economic and Technological Development Zone, the Liuyang Economic and Technological Development Zone, the Ningxiang Economic and Technological Development Zone, the Management Committee of the China (Hunan) Pilot Free Trade Zone Changsha Area, the Science and Technology Innovation Bureau of Hunan Xiangjiang New Area, the Changsha County People's Government, and the Tianxin Economic and Technological Development Zone Management Committee; and executed and undertaken by Hunan Power City International Exhibition Co., Ltd.


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