On July 8, the first Hong Kong World Brand Conference was held in Hong Kong. John Lee Ka-chiu, Chief Executive of the Hong Kong Special Administrative Region, Li Yongsheng, Deputy Commissioner of the Office of the Commissioner of the Ministry of Foreign Affairs in Hong Kong, and others attended the event.

At the conference, the International Academy of Brand Science released the Top 100 Cases of Chinese Brands' Internationalization list, and LiuGong was honored to be included, demonstrating the hard-core strength and broad international recognition of its brand going global.

John Lee Ka-chiu, Chief Executive of the Hong Kong Special Administrative Region, delivers a speech at the conference

The conference was jointly hosted by the International Academy of Brand Science, the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Alliance, and International Brand Network. The list released at the conference, by systematically reviewing the overseas expansion experience of leading brands, provides Chinese solutions for the evolution of global trade rules, and through the demonstration effect of benchmark cases, promotes more Chinese brands to build international development capabilities and establish a model image of Chinese brands in the new era on the international stage. The selected cases all represent the international advanced level of their respective industries. LiuGong's selection this time is precisely a reflection of its continuous efforts to enhance brand value and continuously unleash brand effects.

Xiang Ling, Senior Director of LiuGong's International Business Unit, takes the stage to receive the award

As early as 2002, LiuGong proposed the strategic goal of "building an open, international LiuGong," thus beginning its internationalization journey. Over the past 20-plus years, LiuGong has successively completed the three-stage leap of international marketing, international manufacturing, and international mergers and acquisitions, forging an internationalization path from overseas trade and overseas marketing to overseas manufacturing and overseas M&A, and sounding the grand song of China's manufacturing industry pursuing its global dream.

With the in-depth expansion of overseas markets and the gradual advancement of its global layout, LiuGong has gradually rooted value-creation links such as product R&D, manufacturing, and financing services overseas, strengthened its international operations capabilities, promoted full value-chain collaboration, targeted high-end markets, accelerated overseas localized development, and contributed machinery strength to the joint construction of the Belt and Road. In recent years, LiuGong has continued to promote the implementation of its "comprehensive internationalization" strategy, achieving product sales coverage in more than 180 countries and regions, with overseas dealers covering more than 130 countries and regions. Its overseas performance has hit record highs for consecutive years, with sales revenue exceeding 13 billion in 2024.

In the future, LiuGong will cultivate its internationalization territory with a broader global vision, making every breakthrough a solid cornerstone for promoting high-quality development, and writing a striving chapter of China's equipment manufacturing industry amid the international tide.