Hangcha Group | A Powerful Alliance! Hangcha Group and JD Industrial Forge Strategic Partnership in Thailand to Jointly Expand Southeast Asia's Smart Logistics Market

2025-07-05 5029 0人评论

On July 3, Hangcha Intelligent Technology Co., Ltd. and Hangcha (Thailand) Co., Ltd., both subsidiaries of Hangcha Group, signed a strategic cooperation agreement in Thailand with JD Industrial, an independent sub-group of JD Group, to jointly advance local supply chain development in Thailand. Leaders attending the event included Chen Esheng, Vice President of JD Group and CEO of JD Industrial Southeast Asia; Hu Haiyang, General Manager of JD Industrial Thailand; Fan Lishan, Procurement Director of JD Industrial Thailand; Wang Zhenyu, Deputy General Manager of Hangcha Intelligent; Jin Jia, General Manager of Hangcha Group Southeast Asia; and Li Zhenghao, General Manager of Hangcha Thailand, among others.

Under the agreement, JD Industrial officially becomes the "Chief Partner" of Hangcha Intelligent in Thailand, and Hangcha (Thailand) has simultaneously joined JD Industrial. Leveraging its local e-commerce and supply chain services, JD Industrial will engage in deep cooperation with Hangcha on smart logistics solutions and jointly pursue business expansion in Thailand. At the same time, the two parties will jointly advance the construction of Hangcha Group's manufacturing base in Thailand and jointly serve Chinese companies expanding overseas as well as local Thai enterprises. 

As a globally leading forklift R&D and manufacturing enterprise, Hangcha Group has consistently and firmly advanced its globalization strategy. As early as 10 years ago, Hangcha formally embarked on the journey of building an overseas market presence. Since the establishment of its first overseas branch, Hangcha Europe (Frankfurt, Germany), in 2016, Hangcha Group has now owned nearly 20 overseas branches, with a footprint spanning five continents. In 2024, the company's overseas sales of new-energy lithium-battery forklifts, conventional manual forklifts and other products also exceeded 100,000 units, setting a record high. In recent years, Hangcha Group has completed a strategic upgrade, with smart logistics and warehousing system integration business becoming the group's future development direction. Hangcha has successfully built a complete product array based on intelligent logistics equipment such as AGVs/FMRs/AMRs and intelligent warehousing equipment such as AS/RS, conveyor lines and four-way shuttle vehicles. Combined with its self-developed software platform, it continues to deliver high-quality logistics and warehousing solutions to customers, and its sales of forklift AGVs in the domestic market have ranked first nationwide for five consecutive years, earning a strong market reputation.

JD Industrial is a leading industrial supply chain technology and service enterprise in China, helping China's industrial sector achieve collaboration and cost reduction and efficiency improvement through professional and reliable digital-intelligent supply chain technology and services. In the long-term process of serving industrial enterprises' digital-intelligent procurement and transformation, JD Industrial has accumulated a deep understanding of manufacturing customers' overseas expansion needs. Targeting the core difficulties of supply chain management for companies expanding overseas, JD Industrial's international business has built a "digital highway" based on technological innovation. Through product digitalization, procurement digitalization, fulfillment digitalization and operations digitalization, it shortens procurement links and promotes efficient upstream and downstream collaboration, thereby greatly improving the supply chain efficiency of overseas-expanding enterprises and reducing procurement costs. To date, JD Industrial has provided accompanying overseas expansion services to hundreds of Chinese-funded enterprises, covering countries such as Indonesia, Hungary, Thailand and Brazil. JD Industrial's large enterprise customers in Thailand already span multiple industries including automotive, electronics, metallurgy and chemicals, and consumer manufacturing, with rich and diverse procurement scenarios. 

The cooperation between Hangcha and JD is a powerful alliance. As leading enterprises in their respective fields, the two parties' cooperation will radiate from Thailand across Southeast Asia and even the world. At the same time, they will leverage JD's globally leading intelligent digital supply chain technology and service capabilities to jointly set a global standard for China's supply chain.


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