Senlis, France, June 20, 2025 — From June 17 to 20, Hangcha Group successfully held its 2025 European Product and Sales Training at its Hangcha Europe Leasing Company in Senlis, France. The event attracted active participation from core dealer partners across Europe and Africa, with some representatives traveling over 6,000 kilometers to attend, reflecting high enthusiasm for learning and a lively atmosphere of exchange.

This training focused on deeply empowering European partners, with core content including:
Full product line analysis: A systematic introduction to Hangcha's full product family and its latest technological evolution.
Strategic new product introductions: Highlighting strategic new products such as rough-terrain telehandlers, the XE & XC series lithium battery forklifts, and the X series warehouse trucks.
Intelligent solutions: An in-depth explanation of the application value of Hangcha's Intelligent Fleet Management System (FIMS) and Advanced Driver Assistance System (ADAS).

Pan Minjie, Deputy General Manager of Hangcha Import & Export, emphasized in his welcome address: "Europe is a crucial strategic market for Hangcha. Currently, we have established three companies in core European regions — Germany, France, and the Netherlands — bringing the total number of our overseas companies worldwide to 18. At the same time, overseas production bases in Europe and Asia are being planned and constructed at an accelerated pace, which will greatly enhance our responsiveness to global customer needs and our localized service capabilities, laying a solid foundation for deepening our presence in international markets."

Pan Minjie, Deputy General Manager of Hangcha Import & Export
Relying on Hangcha's localized service base in Europe, this event was not only an in-depth transfer of product and technical knowledge, but also built an efficient platform for exchange and cooperation. Participating partners held in-depth discussions with the Hangcha team on regional market opportunities, challenges, and the actual needs of end users.
Looking ahead to future cooperation, Mr. Pan cited an old proverb to highlight the core idea: "'If you want to go fast, go alone; if you want to go far, go together.'" He stated: "Hangcha will continue to optimize its training system and support strategies, providing dealer partners with more valuable empowerment tools, working together to enhance localized service capabilities and customer satisfaction, and jointly promoting long-term win-win development in the European market."
The successful holding of this training marks a new step in the cooperation between Hangcha and its European partners, injecting strong momentum into jointly exploring the vast European market.

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