The 22nd "World Brand Summit," hosted by World Brand Lab, was held in Beijing on June 18.

The theme of this year's summit was "Global Brand Strategy and Digital Supply Chain Management in the Context of the AI Revolution." Scholars and business figures from world-renowned universities such as Harvard, Yale, Cambridge, and Peking University held interactive discussions on the role of artificial intelligence (AI) in shaping corporate brands. XCMG was invited to attend the summit.

World Brand Lab (WBL) is one of the world's most authoritative and influential brand evaluation organizations. It was founded on the initiative of Professor Robert Mundell, winner of the 1999 Nobel Prize in Economics, who served as its first chairman. Having devoted more than 20 years to the field of brand value evaluation, its "Economic Use Method" is widely recognized as a robust method for assessing brand value; the organization also actively incorporates cutting-edge technologies such as AI to continuously lead the standards for measuring brand value. Since the first release of the "China's 500 Most Valuable Brands" list in 2004, the ranking has provided an authoritative value benchmark for Chinese enterprises for 21 consecutive years.

Surpassing 139.8 Billion: XCMG's Brand Value Reaches a New Level

At the "World Brand Summit"

the 2025 Analysis Report on China's 500 Most Valuable Brands

was officially released

In this annual report

based on

financial data, brand strength, and consumer behavior analysis,

XCMG, with a brand value of 139.859 billion yuan,

ranked 62nd on the overall list,

advancing further compared with 2024.

 XCMG's brand value

surged by 12.723 billion yuan 

 For the 12th consecutive year,

 it firmly holds the top spot as the industry's most valuable brand 

Meanwhile, XCMG Hanyun

with a brand value of 23.576 billion yuan,

ranked 375th,

 appearing on this authoritative list for the 4th consecutive year!

The Power of Brand  Helps XCMG Win the Future

In the era of brand economy, brand value is the very foundation upon which enterprises and brands stand.

In the AI-driven wave, the brand, as an enterprise's most core intangible asset, is not only the accumulation of long-termism but also the weapon for riding the AI wave and winning the future.

Dr. Steve Woolgar, Chairman of the Academic Committee of World Brand Lab and Emeritus Professor of Marketing at Oxford University, said: "Over the past 20-plus years, I have witnessed the rapid growth of Chinese brands, some of which already have strong global influence."

At the summit, XCMG, together with nationally renowned enterprises such as State Grid, Haier, China Resources, Sinochem, and China Southern Power Grid, was jointly selected as a 2025 Best-Performing Brand.

In 2017, when General Secretary Xi Jinping inspected XCMG Group, he emphasized that to realize the transformation from Made in China to Created in China, from Chinese Speed to Chinese Quality, and from Chinese Products to Chinese Brands, it is essential to pursue independent innovation with confidence, patience, and perseverance.

As the earliest Chinese

construction machinery brand to go global,

XCMG has consistently maintained the top position in the domestic industry

and has remained in the global top tier for many consecutive years.

Behind these achievements

lies XCMG's vivid practice of building a global brand ecosystem

with technological innovation as the engine

and cultural empowerment as the wings.

Shaping Brand Hard Power Through Technological Innovation

Actively exploring new opportunities in overseas markets, XCMG continues to enhance its global competitiveness through intelligent and green transformation and upgrading. At present, XCMG products cover more than 190 countries and regions worldwide, with a coverage rate of over 95% in markets along the "Belt and Road," making it a calling card for Chinese equipment manufacturing going global.

In April 2025, XCMG showcased its intelligent and green star products at bauma 2025 in Germany, demonstrating the strength of China's construction machinery to the world. In the same month, XCMG released its ESG report in both Chinese and English, highlighting its firm commitment to long-termism and to fulfilling its responsibilities as a global corporate citizen.

Cultural Empowerment Shapes Brand Soft Power

Film and television IP empowers the brand to break through: through in-depth cooperation with the phenomenal films "The Wandering Earth 2" and "The Wandering Earth 3," director Frant Gwo exclaimed, "We saw real science fiction at XCMG."

Industrial cultural and creative products expand the youth market: XCMG's cultural and creative products have been featured by CCTV and more than 100 products have been launched, forming a "1+4+N" cultural and creative product system. They have also won the German Design Award and the Red Dot Design Award, earning international recognition for XCMG's industrial aesthetics.

Social responsibility conveys the warmth of the brand: XCMG, in cooperation with the China Foundation for Rural Development, carried out the "Africa Water Cellar Project," building more than 200 "wells of life" in underdeveloped regions of Africa, benefiting tens of thousands of people and interpreting corporate responsibility through concrete actions.