Sinoboom's Extraordinary Journey Overseas | Crossing Oceans to Conquer Vast Territories

In 2008, when Sinoboom had just started out, founder Liu Guoliang had already quietly sketched a blueprint for going global.

At that time, their first batch of products had just taken shape in a dilapidated workshop in Changsha.

Now, more than a decade later, the blueprint in Liu Guoliang's heart has become the Sinoboom map—and this territory has turned out to be far broader than anyone dreamed.

How did the dream become reality?

Let us look back at Sinoboom's overseas journey to find out.

Product Breakthrough: Tearing Open the Market with Technological Advances

Looking back, Sinoboom's going global was no easy success story—it was full of hardship.

At its founding in 2008, Sinoboom established an international marketing department and embarked on its overseas pioneering journey.

Which way to go?

No one knew.

But as long as you take the first step, you are halfway there.

When the opportunity came, they were finally about to close their first deal—with a customer from Singapore.

The Sinoboom team, full of enthusiasm and eager to prove themselves, built an aerial work platform to welcome this new beginning,

but in fact, what they got was a harsh blow—the customer rejected the product.

What exactly was wrong?

This failure ignited Sinoboom's determination to fight for quality. Breaking through with quality was a hard road, but the right one. In 2010, Sinoboom's three major product series—telescopic booms, articulated booms, and scissor lifts—all passed international CE certification, gaining access to the EU market.

From determination to confidence, it took Sinoboom only 2 years.

Today, Sinoboom holds a strong hand: EU CE certification, US ANSI certification, and regulatory certifications from multiple regions and countries, with global sales exceeding 100,000 units and products exported to more than 80 countries and regions.

Taking Root Locally: Breaking Down Barriers Through Localization

Conquering territory is never easy.

It requires far-sighted strategy, bold and fierce leadership, and a deep understanding of local culture... With countless risks and challenges, a single moment of hesitation means defeat.

But Sinoboom made it.

Within a few years, they advanced with irresistible force.

Europe, America, Australia, New Zealand... More than 10 subsidiaries have successively planted the Sinoboom flag across every continent.

Facing difficulties, Sinoboom showed no weakness and no retreat. While steadfastly improving its products, it built local teams, leveraged 1,200 local partners, established 200+ localized service outlets, moved marketing forward, and quickly gained a firm foothold locally.

"Localization" is Sinoboom's secret to breaking down barriers. Wherever Sinoboom goes, it builds its own moat—"sink roots deep, then grow tall."

Win-Win Ecosystem: Building a Global Value Network

And after growing tall?

Which way to go next?

There are no ready-made answers—Sinoboom people are used to creating their own.

So they changed their thinking—from "industry export" to "building industrial chains."

So they changed their role—from "product movers" to "ecosystem builders."

In 2022, Sinoboom completed construction of China's first overseas manufacturing base for aerial work platforms in Poland.

In 2024, Sinoboom held the groundbreaking ceremony for its second overseas manufacturing base in Mexico.

Everything is accelerating.

There must be no stopping.

Sinoboom is deeply integrating into European and American markets, with globalization proceeding at full pace.

The "localization" strategy has been further upgraded—building local supply chains, with the proportion of key localized components approaching 70% and the employee localization rate reaching 80%, moving manufacturing forward and connecting overseas services from production to delivery.

A series of moves has carved out a path to survival for Sinoboom amid the ongoing global trade war.

So what else can be done?

To deliver the ultimate in service, Sinoboom acted again,

establishing a global used equipment circulation center in Hainan, reaching worldwide and enabling used equipment assets to circulate globally.

"Going out," "going in," and then "going up"—Sinoboom's journey never ends.

So today, let us once again look down upon Sinoboom's world map:

More than 2,000 customers worldwide, 200 dealers, over 10 overseas subsidiaries, 2 overseas manufacturing bases, and 1 used equipment circulation center—every number is forged with the iron and sweat of Sinoboom people.