On May 23 local time, the grand opening ceremony of Zoomlion's Ubon Ratchathani branch was held in Ubon Ratchathani, a major city in northeastern Thailand. This is Zoomlion's tenth branch in Thailand and a vivid testament to the company's deep roots in the Thai market and its continued efforts to deepen its localization strategy.

▲Zoomlion's Ubon Ratchathani branch

Ubon Ratchathani, an important gateway to northeastern Thailand and a bridgehead for cooperation in the Greater Mekong Subregion, is unleashing enormous market potential thanks to its advantageous geographical location and increasingly developed transportation network. As the local government continues to advance regional development and cross-border economic cooperation, demand for efficient and reliable construction machinery and equipment is growing steadily. The establishment of the new branch will densify Zoomlion's local sales and service network and better serve regional customers.

At the opening ceremony, Zoomlion's new-generation G-series excavators, truck cranes, aerial work platforms, tractors and other high-end products were lined up in impressive formation, instantly drawing the attention of numerous local customers. Visitors stopped to take a closer look and experience the products' hardcore strength up close, embarking on an immersive, in-depth experience.

▲Some of the products displayed at the opening ceremony

A professional and enthusiastic sales and service team moved among the crowd, providing customers with meticulous, professional explanations covering core performance parameters, unique technical highlights and the fine craftsmanship of key components. The all-round presentation and communication won unanimous praise and trust from customers on site. Gan Mengfei, General Manager of Zoomlion's Thai subsidiary, said: "We always practice 'local team, local operation, serving local customers,' walking side by side with our Thai customers to jointly chart a better future!"

Thailand is one of Zoomlion's important strategic markets in Southeast Asia. Since establishing its Thai subsidiary in 2015, Zoomlion has steadily and efficiently deepened its presence in this strategic Southeast Asian market. From Bangkok, Nakhon Ratchasima, Chiang Mai and Rayong to Surat Thani, Khon Kaen, Nakhon Sawan, Phitsanulok and Songkhla, and now with the addition of the Ubon Ratchathani branch, the ten branches are spread across the country, weaving an increasingly complete business network that will better create value for customers through localized services.