Brand is an important symbol of high-quality development. In 2014, General Secretary Xi Jinping proposed to "promote the transformation of Made in China to Created in China, the transformation of China Speed to China Quality, and the transformation of Chinese Products to Chinese Brands," charting the way forward for China's industrial transformation and upgrading and the building of a brand powerhouse.

May 10

China's ninth China Brand Day

hosted by the China Brand Building Promotion Association and the China Appraisal Society

and organized by the Xinhua News Agency Brand Work Office, China Brand magazine, and other units

"2025 China Brand Value Evaluation Information"

was officially released

Authoritative release of brand value for machinery and equipment manufacturing

XCMG, with outstanding performance,

ranked third in the machinery and equipment manufacturing group

 and topped the construction machinery industry 

As a national brand value evaluation system carried out for 12 consecutive years, the "China Brand Value Evaluation Information Release" is an important measure to establish a brand value evaluation mechanism with Chinese characteristics, build positive energy for Chinese brands, and promote Chinese brands to the world. The information release follows international standards and national standards, adheres to the working principles of "scientific, fair, open, and recognized," and has gained increasing attention and recognition from society.

The number of brands participating in the evaluation this year reached 1,068, covering leading enterprises in most industries. This time, brand value evaluation information was released for 779 of these brands, with a total brand value of 12,784.4 billion yuan, an increase of 198.593 billion yuan over last year.

As the earliest Chinese construction machinery brand to go global

XCMG's main indicators remain firmly in first place in the domestic industry

maintaining global industry leadership for many consecutive years

the only company in the industry selected for the "World's 500 Most Influential Brands" for six consecutive years

selected for the Fortune China 500

……

Leading with engineering technology and building a better future with equipment! XCMG's "ONE XCMG" brand image is being established worldwide. Behind the leap in brand value is XCMG's original aspiration and mission of staying committed to industry for the country. XCMG integrates social responsibility into its corporate development requirements, continuously increases investment in public welfare undertakings such as education, poverty alleviation, and disaster relief, actively fulfills its responsibilities as a corporate citizen, creates well-being for society, and achieves truly sustainable development.

As Yang Dongsheng, Chairman and Party Secretary of XCMG Group and XCMG Machinery, has said: forge ahead with solid work and drive development through innovation, and strive tirelessly to realize the vision of "becoming a world-class enterprise trusted globally with unique value-creating capability"!