From February 23 to 25, Man Shengang, Party Secretary and Chairman of Shandong Heavy Industry Group, conducted research on export business development in Saudi Arabia and Kuwait, convened a special scheduling meeting on the Middle East market, and visited strategic partners and major customers. Zhang Gengsheng, Member of the Group Party Committee and Vice General Manager, participated in the research.

Man Shengang Conducts Frontline Research in Saudi Arabia and Kuwait Markets

On the 23rd, Man Shengang first visitedShantuiSaudi Arabiasubsidiary, inspected the equipment display area, after-sales service center, spare parts center warehouse, etc., and visited and expressed appreciation to frontline employees. Subsequently, Man Shengang chaired a special scheduling meeting on the Middle East market, listening to reports on Middle East market business development from affiliated enterprises including Weichai Group, Sinotruk, Shacman, Shantui Shares, and Zhongtong Bus.

Man Shengang Conducts Frontline Research in Saudi Arabia and Kuwait Markets

Man Shengang pointed out that the Middle East is a key region for high-quality Belt and Road cooperation and also a crucial strategic market, incremental market, and high-end market for Shandong Heavy Industry's global development. In 2024, the Group continued to optimize its market layout and build its brand matrix, achieving doubled growth in product export revenue in the Middle East market, with Saudi Arabia becoming the Group's second-largest single-country export market globally. Next, Shandong Heavy Industry should seize the strategic opportunities in the Middle East market, adhere to steady and solid progress, continuously expand market increments, make every effort to fight well the positional battle in traditional advantage markets and the tough battle in strategic new markets, and maintain the good momentum of rapid growth. It should adhere to customer first and high-end leadership, continuously optimize market layout, focus on customer needs, benchmark against international competitors, and build differentiated competitive advantages of having what others lack, being superior to others where they have offerings, and being distinctive where others are excellent. It should adhere to market orientation and serving the frontline, continuously improve response speed, provide immediate feedback to resolve customer needs and problems, and establish localized platforms that organically integrate product trade, aftermarket services, and regional operations. It should adhere to integrated advancement and close coordination, continuously amplify synergy effects, uphold the philosophy of "one family, one heart, working together, certain to succeed," and make proactive, efficient, and innovative collaboration a conscious action of employees. It should adhere to talent first and ecology priority, continuously stimulate entrepreneurial vitality, introduce and cultivate a group of high-level overseas talents, and care for overseas employees with heart and emotion, so that everyone has motivation at work, prospects for development, and security in life.

Man Shengang Conducts Frontline Research in Saudi Arabia and Kuwait Markets

On the morning of the 24th, Man Shengang attended the "Twenty Years Together · Breaking Through 10,000 Units — Zhongtong Bus · Saudi Abusahad Group Ten-Thousand-Unit Strategic Partnership Signing and Award Ceremony," witnessed the signing of a new round of cooperation between the two parties, and presented honorary medals to the customer. Abusahad is one of Saudi Arabia's largest passenger transport companies and has cumulatively purchased more than 10,000 Zhongtong vehicles, making it Zhongtong's largest customer in overseas markets. Over the past two decades, the two parties have jointly created a model of deep cooperation between Chinese manufacturing and the Middle East market, effectively promoting Zhongtong Bus in establishing industry-leading advantages in the Saudi market.

Man Shengang Conducts Frontline Research in Saudi Arabia and Kuwait Markets

On the afternoon of the 24th, Man Shengang conducted on-site research at SD Company, Sinotruk's largest dealer in Saudi Arabia, and convened a symposium with dealer and major customer representatives, listening in detail to opinions and suggestions from marketing channels and customer representatives from different industries. Dealers and major customers stated that Sinotruk, relying on its deep understanding of the local market, excellent product performance and quality, rapid after-sales service, and maximized full lifecycle value, has rapidly led the Saudi market with a far-leading market share, winning high recognition from local customers with hardcore strength and brand reputation.

Man Shengang Conducts Frontline Research in Saudi Arabia and Kuwait Markets

Subsequently, Man Shengang attended the opening ceremony of the 4S store of Fayez Company, Shacman's largest dealer in Saudi Arabia. In his speech, Man Shengang said that the grand opening of the Fayez 4S store is a milestone event in Shacman's development in the Saudi market. The 4S store, integrating sales, service, and spare parts supply, will provide customers with one-stop solutions and high-level service experiences, strongly promoting sustainable growth for Shacman. Shandong Heavy Industry will continue to fully support Shacman in expanding overseas markets and make the SHACMAN brand resound in Saudi Arabia and even the Middle East region.

Man Shengang Conducts Frontline Research in Saudi Arabia and Kuwait Markets

On the morning of the 24th and on the 25th, Man Shengang successively met with partners including WeichaiengineSaudi OEM Alakhorayef Company, Shacman Saudi dealer Rim Al Falah Company, Zhongtong Kuwait major customer Automak Automotive Company, and Sinotruk and Shantui Kuwait dealer OGL Company, engaging in communication and exchange on further deepening cooperation. He stated that like-minded people do not consider mountains and seas far away. The rapid development of Shandong Heavy Industry's international business benefits from our always adhering to the purpose of customer satisfaction with our partners and establishing good relationships of sincere mutual trust and win-win cooperation. Shandong Heavy Industry's six major business segments are highly synergistic, forming a globally industry-leading industrial cluster and brand matrix with unique advantages, bringing more development opportunities to global partners. He hopes to expand cooperation space with strategic partners at deeper levels, in broader fields, and at higher levels, establish a community of shared interests and destiny featuring two-way engagement, mutual achievement, and win-win cooperation, and jointly open up the future.

During this period, Man Shengang successively visited He Song, Minister-Counselor of the Chinese Embassy in Saudi Arabia, and Zhang Jianwei, Chinese Ambassador to Kuwait. Relevant responsible persons from affiliated enterprises including Weichai Group, Sinotruk, Shantui Shares, Zhongtong Bus, and Shacman participated in the activities.