On January 16, Wang Fuzhu, Deputy Secretary of the Party Committee, Vice Chairman, and General Manager of Guangzhou Industrial Investment Holding Group, led a delegation to inspect Sunward's European subsidiary. Luo Jirong, Assistant to the General Manager and General Manager of the Asset Management Department of Guangzhou Industrial Investment Holding Group, and Dong Ligang, Party Secretary and Chairman of Tianhai Electronics, accompanied the visit. Li Sha, Deputy General Manager of Sunward's International Marketing Company, and Arnaud BERTHIER, Deputy General Manager of Sunward's International Marketing Company and General Manager of the European Subsidiary, among others, participated in the survey.

At the meeting, Li Sha introduced Sunward's overseas development history, and Arnaud BERTHIER reported on the development status and future plans of the European subsidiary.

Wang Fuzhu affirmed the achievements of Sunward's European subsidiary in market system development, supply chain building, and risk control, and recognized its future layout in the three major directions of brand, market share, and product line. He emphasized that Guangzhou Industrial Investment Holding Group continues to advance its internationalization strategy and accelerate its global industrial layout, and hoped that its subordinate enterprises would collaborate on their overseas expansion, sharing resources, customers, and channels, and continue to polish the international calling card of "GIIHG Manufacturing."

As early as 2005, Sunward exported excavators in batches to Sweden, becoming the first Chinese brand to export excavators in batches to the high-end European market. With the continuous expansion of the market, Sunward established a European subsidiary in 2015 to specifically serve the European market, mainly selling products including excavators, skid steer loaders, aerial work platforms, and rotary drilling rigs. Since its establishment, the European subsidiary has vigorously pursued a localization strategy, with sales and after-sales teams composed mainly of local personnel, greatly enhancing the company's adaptability and competitiveness in the local market. As business continued to grow, the European subsidiary added a repair workshop capable of customized modifications according to local customer needs, equipped a 2,000-square-meter parts warehouse with a parts fulfillment rate of up to 95%, and also set up a customer testing area where potential customers can personally try out the machines, enhancing customer confidence in the products. After years of cultivation, SUNWARD has become a shining brand in the European market.