On January 13, Jing Guangjun, Party Secretary and Chairman of Guangzhou Industrial Control Group, led a delegation to inspect Sunward Intelligent's Cambodian subsidiary. The delegation was accompanied by Lü Aiwu, Assistant General Manager of Guangzhou Industrial Control Group; Cao Xiandong, Chairman of Wanli Tire; and Liu Yin, Chairman of Industrial Control International (Hong Kong) Co., Ltd. Xiao Zhihai, General Manager of Sunward Intelligent's International Marketing Company; Zhou Magu, General Manager of the Asia-Pacific Region; and Tang Youliang, General Manager of the Cambodian subsidiary, among others, participated in the research and discussion session.

        At the discussion session, Tang Youliang reported on the construction progress and future development direction of the Cambodian subsidiary. In response to the national "Belt and Road" Initiative, Sunward Intelligent established its Cambodian subsidiary in 2017 to implement localized operations and advance the company's internationalization strategy. After several years of cultivation, Sunward Intelligent has achieved remarkable results in the Cambodian market. Products across multiple categories, including piling machinery, earthmoving machinery, aerial work machinery, and mining equipment, have been continuously introduced and have participated in the construction of aid projects such as the Phnom Penh-Sihanoukville Expressway, the New Phnom Penh Stadium, and Phnom Penh Hospital, demonstrating the strength of "Sunward Manufacturing," "Industrial Control Manufacturing," and "Made in China."

△ Sunward Intelligent's Cambodian subsidiary located in Phnom Penh, the capital of Cambodia.

△ Heads of Sunward Intelligent's International Marketing Company and the Cambodian subsidiary reporting on the company's situation.

        Jing Guangjun pointed out that service-oriented manufacturing is a new industrial form integrating manufacturing and services, an important direction for the transformation and upgrading of the manufacturing industry, and a powerful engine for facilitating new industrialization and developing new quality productive forces. Sunward Intelligent's approach of focusing on channels and services is worth advocating, and it should further realize the transformation from single production and manufacturing to a "manufacturing + services" model. At the same time, he emphasized that against the backdrop of cyclical adjustments in the domestic construction machinery industry, international market development is particularly important. There is still room for growth in the Asia-Pacific region, and the company should adhere to long-termism, continue to seize opportunities, and achieve incremental growth; it should maintain confidence, deepen local presence, and build a good reputation; and it should open up its thinking, optimize marketing, seek new business models, achieve market breakthroughs, and contribute to accelerating the construction of Guangzhou Industrial Control Group's high-quality overseas expansion blueprint.