On January 11, the XCMG Agricultural Machinery 2025 Business Conference, themed "High-End Leadership, Gathering Momentum for Breakthroughs," was held in Xuzhou. More than 300 dealer representatives and over 100 company business backbone members gathered together to discuss development plans and lay out the strategy for market expansion in the new year.

Forging Ahead with High Performance

2024 was an extremely difficult year for the industry, but also a year of counter-trend growth for XCMG Agricultural Machinery. With concerted efforts across the company and coordinated internal and external actions, significant progress was made in product reputation, product categories, as well as in markets, channels, and customers.

Launch Ceremony

Conference Site

In 2024, a number of outstanding individual dealers and dealer teams emerged, and the company presented awards in recognition, hoping they will continue to work hard and achieve new successes. At the conference, outstanding dealer representatives shared their experience in areas such as business innovation, customer service, product promotion, enterprise-oriented operations, and modern management.

New Products Unveiled, Driven by Innovation

New Product Launch

This conference showcased a total of 41 tractor products across seven platforms ranging from 50 to 220 horsepower, eight corn harvester products in three series, the XR720/830 rice harvester, and crawler-type grain harvesters. All products are based on a full year of operational practice in 2024 and have undergone a comprehensive upgrade across multiple dimensions, including various typical working conditions, driving and riding experience, and operational efficiency.
At the new product launch site, dealer representatives held in-depth exchanges with technical personnel on the aspects that interested them, and stated that the product improvements were rapid and timely and would significantly enhance the market competitiveness of the products.

Technical Exchange

This conference focused on launching the full range of power-shift and power-reversing tractors. Under the current background of rewarding superior machinery with superior subsidies, these tractors will be the mainstay products of the future market and, after full experimental verification, are now ready for market launch.

With careful explanations from the technical personnel, dealer representatives quickly grasped the product features in order to bring more valuable products to customers. Through test rides and test drives, they felt that the comfort of product operation had been greatly improved, and they stated that under the future competitive landscape, mid- and low-end products will have increasingly less prospect, while high-end products will become the focus of future competition. They expressed the hope that high-quality products can be launched quickly and brought to the end market.

Production Lines Completed   Delivery Guaranteed
 

Intelligent Assembly Lines

This conference also saw the simultaneous launch of seven intelligent assembly lines. The production line planning all adopted design concepts such as intelligence, reduced manpower, and high efficiency, reaching the industry's advanced level. With the launch of the new production lines, capacity bottlenecks will be quickly broken through, ensuring product delivery throughout 2025. At the same time, the company will continuously optimize the production lines to build them into industry benchmarks.
Dealer representatives personally experienced the newly built intelligent tractor assembly lines, with the manufacturing team providing detailed explanations. Everyone expressed sincere admiration for the intelligent level of the production lines, which further strengthened their confidence in and expectations for long-term cooperation with XCMG Agricultural Machinery.

High-End Leadership, Gathering Momentum for Breakthroughs

In 2025, market competition will become even more intense, and how to break through against the trend became the core topic of this conference. At the conference, interactive exchanges were held on the challenges and opportunities currently facing the market, as well as on how to provide customers with more valuable products.

As a strategic emerging industry that XCMG Group focuses on cultivating, XCMG Agricultural Machinery always adheres to independent research and development, achieving independent and controllable core technologies. With deep cultivation, the 2025 model products will further advance the high-endization process of XCMG Agricultural Machinery.
Joining Hands for a New Journey, Forging Ahead to Write a New Chapter

In 2025, XCMG Agricultural Machinery will gain deep insight into market demand, continue to empower channels, build a dealer system suited to the brand, and walk side by side with dealer partners at the forefront of the wave of agricultural mechanization. On the new journey, XCMG Agricultural Machinery will integrate resources for breakthroughs, aim to build a global high-end brand of agricultural machinery, continue to transform and pursue new breakthroughs, and make every effort to create greater value for customers.