Continued Deepening of Latin American Market: Zoomlion Opens New Branch in Ribeirão Preto, Brazil

2025-01-15 3911 0人评论

Recently, Zoomlion successfully held the grand opening ceremony for its new outlet in Ribeirão Preto, an important industrial city in Brazil, where more than 120 key customers and industry elites from across Brazil gathered to witness the occasion. The opening of this new outlet is an important measure by Zoomlion to further deepen its presence in the Brazilian market, and also a vivid testament to the company's accelerated construction of a global localization system.

▲Zoomlion Ribeirão Preto outlet

At the ceremony, Zoomlion showcased leading products including concrete machinery, lifting machinery, and aerial work machinery to the attending customers and guests. The high-quality, high-performance, and visually appealing equipment attracted customers on site to observe and inquire in detail, and intention orders totaling nearly ten million yuan were signed on the spot.

The newly opened Zoomlion Ribeirão Preto outlet is located in Brazil's core industrial and commercial area, with mature market conditions and convenient transportation, which is conducive to enhancing coverage of the local and surrounding markets, providing customers with more efficient and more professional equipment sales, after-sales service, and technical support, and further improving the company's strategic layout in the Brazilian and Latin American markets.

▲Zoomlion Ribeirão Preto outlet

▲Staff at the Zoomlion Ribeirão Preto outlet introducing products to customers

Brazil is an important strategic market for Zoomlion, where 13 comprehensive outlets, 1 central factory, and 2 central warehouses have now been built. It is understood that Zoomlion's concrete pump trucks have a local market share of over 70%, and products such as engineering cranes and aerial work machinery have also achieved rapid growth in recent years, especially the localized new models of large-tonnage cranes, which are widely favored by local customers.

As the localization layout becomes increasingly complete, Zoomlion will continue to provide customers with more equipment solutions that better meet their needs, build a more convenient and higher-quality service support system, continuously enhance market recognition and reputation, and achieve sustained and rapid development in the local market.


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