Do you still remember when you first encountered SDLG on screen?

It may have been in 2008, when SDLG first dipped its toes into sports marketing by co-sponsoring the Chinese entry "Green Dragon" in the Volvo Ocean Race. At that time, the yacht was cutting through the turbulent waves, and "Green Dragon" carried the dreams of Chinese sailors. SDLG's name quietly entered the public eye through the broadcast of the event, allowing us to witness its passion for and commitment to sports.

Then, in October 2010, during the National Day holiday in Linyi, a waterborne feast of speed and passion unfolded on the Yi River. As the main sponsor of the Linyi leg of the F1 Powerboat World Championship, SDLG brought the local residents a spectacular event. Powerboats sped across the water, churning up layers of spray, and SDLG's brand logo was prominently displayed around the venue. At that moment, we saw SDLG's increasingly firm steps on the path of sports marketing and felt its brand image closely tied to speed and passion.

Sponsorship of sporting events accumulated rich experience and a broad audience base for SDLG. In November 2010, SDLG signed a three-year sponsorship agreement with the Chinese Super League, becoming the only construction machinery brand in the CSL. On the green pitch, players sweated and fought for victory, and SDLG's brand complemented the passion and tenacity of football.

By the end of 2010, SDLG stormed onto CCTV's prime time with the slogan "Reliable Carries Trust," which was undoubtedly a pioneering move in brand communication for a construction machinery manufacturer at the time. That slogan is still fresh in many consumers' memories today; it not only conveyed SDLG's product philosophy but also demonstrated its brand confidence and strength.

Time moved on to January 2014, when SDLG set its sights on the AFC Champions League, the most influential and highest-level competition in Asia, embarking on a three-year sponsorship journey. Asia's top football tournament attracted countless fans, and through this platform SDLG further expanded its brand awareness and influence in Asia and around the world, showing the world the style of a Chinese construction machinery brand.

From sports arenas to cultural stages, SDLG's screen journey has never stopped. Since 2012, SDLG has forged an indissoluble bond with CCTV's Mid-Autumn Festival events. When the bright moon hangs in the sky and families reunite, SDLG's brand blends with the warm atmosphere of the Mid-Autumn Festival, bringing audiences a feast for both the eyes and the emotions.

Now, in 2025, SDLG will take to the stage of the Shandong Spring Festival Gala. This is a grand event that gathers the cultural essence and artistic charm of the Qilu land. SDLG's participation is not only a demonstration of brand strength but also a heartfelt tribute to its hometown culture.

Looking back, every appearance of SDLG on screen has been a witness to a brand leap. From sailing races to powerboat races, from the CSL to the AFC Champions League, and on to CCTV and the Mid-Autumn Festival Gala, every step has been firm and powerful. Now, SDLG is about to shine at the 2025 Shandong Spring Festival Gala, which will be another highlight in SDLG's brand journey. Let us look forward together to the stage of the Shandong Spring Festival Gala on the 28th day of the twelfth lunar month, to enjoy SDLG's wonderful performance and feel the perfect fusion of its brand charm and cultural confidence. We sincerely invite you to tune in to the Shandong Spring Festival Gala and join SDLG in this feast of culture and brand!