Recently,Zoomlion's firstprimary airport in Bogotá, the capital of Colombia, held a grand opening, with hundreds of industry customer representatives from across the country attending the event in person to celebrate the occasion. This is Zoomlion's first primary airport in Colombia, marking an important step forward in the company's continued deep cultivation of the local market.

▲Zoomlion's Bogotá outlet officially opens

It is understood that Colombia is an important economy in Latin America, and the local government is increasing investment in infrastructure projects. The primary airport established by Zoomlion in Bogotá, Colombia's largest city, covers an area of more than 9,000 square meters, expanding the space for storing and displaying equipment, and can also accommodate service personnel and vehicles, providing convenience for customers to visit in person.

At the event, Zoomlion showcased to local customers a range of products including aerial work platforms,excavators, concrete machinery, and agricultural machinery, and invited customers to operate and experience them. Zoomlion products won praise from many customers for their excellent performance and quality, and multiple orders were signed on site.

▲Customers observe and experience Zoomlion products on site

▲Customers observe and experience Zoomlion products on site

In October 2023, Zoomlion's Colombian subsidiary was established. Guided by the company's overseas development strategy of "end-to-end, digital, and localized" operations, the subsidiary team has continued to advance the construction of local outlets and ground teams. At present, the company's localized layout in the country is increasingly complete, brand influence is being released at an accelerating pace, the market position of its products has been further enhanced, and rapid business growth is being driven. In 2025, with the implementation of the planned blueprint, Zoomlion will achieve product and service coverage across Colombia from south to north.

▲Employees of Zoomlion's Colombian subsidiary pose for a group photo with local customers

Up to now, in Latin America, Zoomlion has established subsidiaries in countries including Brazil, Mexico, Colombia, Panama, Peru, and Chile, among which Brazil and Mexico have led the industry in business growth in recent years. In the future, the company will continue to deeply cultivate the Latin American market and create greater value for local customers with advanced equipment and high-quality services.