On January 4-5, 2025, the 2024 National Dealer Representative Conference of Hangcha Group was grandly held at the Marriott Hotel in Lin'an, Hangzhou. More than 500 people, including the group's management, managers of domestic sales subsidiaries, and partners from nearly 300 dealers across the country, gathered together to review the brilliant achievements of the past year, summarize successful experience, build confidence, and plan and look forward to the development blueprint for the new year.

Zhao Limin, Party Secretary, Chairman and General Manager of Hangcha Group

Building Consensus and Seeking Development Together

Zhao Limin, Party Secretary, Chairman and General Manager of Hangcha Group, delivered an important speech. 2024 was a year for Hangcha Group to seize the momentum and win the future; all employees, with full enthusiasm and firm belief, jointly wrote a new chapter in the company's development. Mr. Zhao fully affirmed the outstanding contributions made by dealers to Hangcha's development and expressed heartfelt thanks and high respect to the vast number of dealers, thanking them for their long-term support and trust in Hangcha Group. Mr. Zhao deeply analyzed the current international and domestic situation, reviewed Hangcha's development course in recent years of adhering to the new energy development strategy and the international layout, as well as its innovative achievements in technological innovation, market expansion, and smart factory construction. Looking to the future, Mr. Zhao stated that in 2025, Hangcha Shiqiao Science and Technology Innovation Park and the Phase IV of Hengfan Science and Technology Park will be put into operation, and a series of development strategies to help Hangcha further grow and strengthen, such as deepening the global layout and product technological innovation and reserves, are steadily advancing and being planned. Hangcha has a promising future. Mr. Zhao encouraged all personnel to continue to carry forward the Hangcha spirit, persist in hard work, keep innovating, and actively transform, so as to remain invincible in the fierce market competition, contribute their strength to the sustained, healthy, and high-quality development of Hangcha Group, and strive forward together toward the goal of becoming one of the world's top five.

Visiting the Factory and Experiencing Quality

More than 500 representatives jointly "walked into Hangcha" and visited Hangcha Qingshan Industrial Park and Hengfan Science and Technology Park. Hangcha's intelligent production workshops, product and component manufacturing processes, and quality control procedures perfectly demonstrated the craftsmanship and dedication behind Hangcha's creation of high-quality products. This visit not only gave dealers a deeper understanding of the manufacturing processes and reliable quality of Hangcha products, but also deepened their trust in and loyalty to Hangcha.

Visiting the Factory

Appreciating New Products and Preparing for the Market

On the 4th, a product appreciation event was held at Qingshan Industrial Park. Technical personnel conducted on-site demonstrations and comprehensive explanations of new products such as the X series warehouse vehicles, XC series lithium-battery dedicated seated reach trucks, lithium-battery off-road forklifts, Tianma/Jinniu lithium-battery forklifts, multi-directional side-loading forklifts, man-down/man-up three-way stackers, double-scissor reach trucks, and large-tonnage XH series high-voltage lithium-battery forklifts. Dealers saw and learned about Hangcha's new product series at the first opportunity and are full of confidence in promoting new products and seizing market opportunities in 2025!

New Product Appreciation and Dynamic Explanations

Ready for Action and Winning with Strategy

The Sales Company, Parts Company, Leasing Company, Saiweisi Company, Smart Logistics Division, Aerial Equipment, Electrical Appliance Company, Kangli Attachments, Cleaning Equipment, and others successively released their 2025 sales policies and incentive measures, presenting dealers with a grand marketing service package. The dealers were full of confidence and high in spirits, and the signing site was extremely lively.

On-site Signing

Commending Excellence and Highlighting Value

The 2024 National Dealer Representative Commendation and Summary Conference of Hangcha Group was presided over by Fu Xiaohong, Chairman of the Labor Union. The conference awarded plaques to authorized dealers and franchised stores for 2025-2026 and grandly commended subsidiaries with outstanding performance in 2024 and dealers with outstanding performance in 2023-2024. These sales subsidiaries and dealers, with their outstanding performance and loyal support for the group, made tremendous contributions to the group's business development. The group presented them with honorary trophies and generous rewards to commend their hard work and outstanding performance. This commendation is not only recognition of individuals but also affirmation of team efforts, inspiring all sales subsidiaries and dealers to continue working hard and contribute more to the sustained development of Hangcha Group.

Commending the Advanced

Cooperation and Exchange to Promote Mutual Win

The conference provided a good exchange platform for sales managers and invited six representatives, including outstanding subsidiaries and outstanding dealers, to share their market experience and success stories. Through the exchange and sharing of these experiences, the sales team learned from one another, drew on each other's strengths, jointly improved their business levels and market competitiveness, and injected new vitality and momentum into the group's business development.

Experience Exchange by Representatives of Award-winning Companies

Forging Ahead and Achieving New Successes

Wang Guoqiang, Deputy General Manager of the Group, and Shi Quanhong, General Manager of the Sales Company, highly summarized and concluded the 2024 marketing work and clarified the goals of Hangcha's domestic sales work plan for 2025. In 2024, facing unprecedented severe challenges, the domestic sales system, through everyone's concerted efforts and unremitting hard work, achieved new highs in sales performance, steadily increased market share, achieved remarkable results in new product promotion, and significantly outperformed the overall market in domestic sales, laying a solid foundation for Hangcha's high-quality development. Looking to the future, Hangcha will continue to make sustained efforts in product innovation, comprehensively accelerate market expansion, and comprehensively strengthen support for dealers. In 2025, it will effectively translate strategic planning into action, keep its feet on the ground, forge ahead, and ensure the completion of the 2025 marketing goals and achieve new successes!

Wang Guoqiang, Deputy General Manager of Hangcha Group

Appreciation Dinner

Though the dream is distant, it can be reached by pursuit; though the wish is difficult, it can be fulfilled by perseverance. The successful convening of the 2024 National Dealer Representative Conference of Hangcha Group marks that the cooperation between Hangcha Group and its dealers has stepped onto a new level and injected strong momentum into the sustained, healthy, and high-quality development of Hangcha Group. In the new year, Hangcha Group will continue to join hands with dealers, with firmer belief, fuller enthusiasm, and more solid work, to meet new challenges, create even more brilliant achievements, and realize a better "Hangcha Dream"!

Group Photo of All Attendees at the Appreciation Dinner