On December 23, Shandong Heavy Industry Group held the launch meeting for its Brand Matrix Overseas Enhancement Campaign, deploying and implementing the special action of "optimizing the market layout and building a brand matrix." Zhang Gengsheng, member of the Party Committee and Vice General Manager of Shandong Heavy Industry Group, chaired the meeting and delivered a speech.

As an internationally renowned equipment manufacturing group, Shandong Heavy Industry owns a global brand matrix including Weichai, Sinotruk, Shantui, Lovol, Zhongtong, as well as Germany's KION and Italy's Ferretti. Since the beginning of this year, Shandong Heavy Industry has organized a series of global partner conferences and product exhibitions, continuously optimizing its market layout, rapidly breaking into high-end markets, and steadily deepening brand synergy, while export revenue has continued to maintain high-level growth. The Shandong Heavy Industry Brand Matrix Overseas Enhancement Campaign has formulated systematic measures covering collaborative promotion at overseas exhibitions, channel brand image enhancement, all-media communication, and brand team building, which will better serve market development, strengthen business synergy, and boost business growth.

In his speech, Zhang Gengsheng said that the Shandong Heavy Industry Brand Matrix Overseas Enhancement Campaign is an important measure based on the company's internationalization reality and aimed at promoting high-quality development of overseas business. It is a strategic necessity for continuously enhancing the brand's global visibility, reputation, and influence and for accelerating the building of a world-class enterprise, and it is also a concrete action to actively implement the country's high-level opening-up and participate in the joint construction of the "Belt and Road."

Relevant personnel from the Shandong Heavy Industry Group headquarters and its subsidiaries attended the meeting online and on-site.