On December 19 local time, Zoomlion's Saudi market key customer exchange and technology launch event was held in Riyadh, the capital of Saudi Arabia. Zhan Chunxin, Chairman and CEO of Zoomlion, attended the event and held in-depth exchanges with local key customers to strengthen cooperation. Wang Yongxiang and Luo Kai, Co-Presidents of Zoomlion; Hu Keman, Huang Jianbing, and Yuan Ye, Vice Presidents; and Liu Xiaoping, Supervisor, attended the event.

▲Zhan Chunxin, Chairman and CEO of Zoomlion, and relevant executives attend the Saudi customer exchange event

The customers attending this event are all industry leaders in the local and surrounding regions, with business extensively covering engineering cranes, tower cranes, concrete machinery, earthmoving machinery, aerial work machinery, foundation construction machinery, industrial vehicles, and other fields. These customers all possess outstanding strength and extensive influence in the local market and are important partners of Zoomlion in the Saudi market. In cooperation, both sides have a high degree of mutual trust, fully leverage their respective advantages, and achieve win-win cooperation.

Zhan Chunxin, Chairman and CEO of Zoomlion, extended a warm welcome and heartfelt thanks to the customers attending the event, and held in-depth discussions with them on product quality, service efficiency, spare parts support, and other aspects. Zhan Chunxin expressed the hope to further strengthen cooperation with everyone in the future, continuously deepen the cooperative relationship, and sincerely invited everyone to visit Changsha, China for inspection and exchange.

Attending customers said one after another that Chairman Zhan Chunxin and the executive team's visit to Saudi Arabia gave them stronger confidence in cooperation with Zoomlion and filled them with expectations for the future development of both sides. Shawaf, Vice President of SHAWAF Company, said very happily: "We have been cooperating with Zoomlion for ten years. At this exchange event, we saw many familiar faces. Thank you very much to Zoomlion for arranging this meeting. We are very happy with our cooperation with Zoomlion, just as friendly as the relationship between China and Saudi Arabia!" He expressed the hope that both sides will further strengthen cooperation in the future and achieve win-win development.

▲Zhan Chunxin, Chairman and CEO of Zoomlion, and relevant executives at the Sifang City project site in Riyadh

On the same day, Zoomlion also held a Saudi market technology launch and customer dinner event, releasing 24 engineering machinery products covering 7 major categories including engineering cranes, tower cranes, concrete machinery, earthmoving machinery, aerial work machinery, mining machinery, and industrial vehicles, and launching 3 smart construction site solutions for mining, nuclear power, and road and bridge, as well as 5 core intelligent systems, which were highly recognized and welcomed by attending customers.

Wang Yongxiang, Co-President of Zoomlion, said at the launch event that Saudi Arabia is one of Zoomlion's most important strategic markets. With the in-depth implementation of the "end-to-end, digital, localized" overseas business system, Zoomlion is continuously increasing its investment scale and construction efforts in the Saudi market. At present, it has achieved full coverage of Saudi Arabia's main markets and can provide customers in Saudi Arabia and the surrounding Middle East region with richer products and better service experience.

Luo Kai, Co-President of Zoomlion, said at the event that Zoomlion is committed to innovation, deepening the innovation and iteration of cutting-edge technology and products, and giving back to customers with outstanding results and quality services; accelerating the global business layout and giving back to global partners with localized thinking and efficient solutions. Zoomlion, together with peers in the global engineering machinery industry, embraces opportunities and moves forward hand in hand.

At the launch event, Yuan Ye, Vice President of Zoomlion, also introduced the company's localized research and development design for the Saudi market. According to the introduction, targeting Saudi Arabia's local environment and operating conditions as well as operators' control habits, Zoomlion has carried out targeted and precise adaptive design, and all launched products have undergone sufficient test verification, perfectly matching local needs.

▲Relevant executives of Zoomlion speak at the event

Zoomlion entered the Saudi market as early as 2002 and officially established a Saudi subsidiary in 2021. It has currently deployed 16 outlets in Saudi Arabia, forming a "1+11+4" outlet layout, that is, with the first-level outlet in the capital Riyadh as the core, supported by second-level outlets in 11 cities including Dammam, Jeddah, Tabuk, Abha, Medina, Yanbu, Jubail, Qassim, Hail, Jizan, and Najran, and extended by third-level outlets in 4 cities including Mecca, Taif, Hofuf, and Sakaka, forming a service network covering major regions of Saudi Arabia and enabling timely host machine sales, technical support, spare parts supply, and service support for customers. In recent years, with the continuous improvement of the local business system, Zoomlion's performance in the Saudi market has continued to grow rapidly.

This time, Zhan Chunxin, Chairman and CEO of Zoomlion, and relevant executives went deep into the frontline of overseas markets and communicated directly with Saudi customers, further deepening the localization of Zoomlion's overseas business. In recent years, Zhan Chunxin, Chairman and CEO of Zoomlion, and the executive team have repeatedly gone deep into the frontline of international markets and closely connected with overseas customers, conveying Zoomlion's determination and confidence to accelerate its global layout and expand the global market. Zoomlion will continue to uphold the concept of open cooperation, move forward hand in hand with global partners, and jointly promote cooperation into a new stage and development to new heights.