Zhenzhong Three-Axis Cement Mixing Drilling Rig at a Construction Site in Thailand

In recent years, in order to deepen trade exchanges with countries along the "Belt and Road," expand overseas markets, and open up new space, Zhenzhong Machinery has continuously deepened its overseas market layout. It has successively planned the Zhenzhong Taixin Middle East Joint Marketing Service Center, invited a Turkish enterprise delegation to visit the company for inspection and exchange, and traveled to Vietnam, Turkey, and Iran to appear at exhibitions.

Cao Gaojun, General Manager of Wenzhou Zhenzhong [right 1]

With Peter (Thailand) [right 2]

Zhang Hefei, Project Manager of Luyinghui International [right 3]

Holding talks and exchanges

1. Joining hands with Luyinghui International to develop the Thai market

The international market places great importance on close cooperation with local partners. As a strategic partner of Luyinghui International, Zhenzhong relies on the Luyinghui platform to develop the Thai market. Peter, the client for this Thai cooperation, has already had a ten-year cooperative relationship with Luyinghui and owns 22 rotary drilling rigs. With the rapid development of infrastructure construction in Thailand in recent years, Peter's business has expanded rapidly, and he began to try cement mixing pile projects. The cooperation between the two sides has gradually expanded from simple equipment purchases to all-round in-depth cooperation, including technical support, project management, and many other aspects. This long-term cooperative relationship is not merely commercial; it is more like trust and rapport between friends, which has laid a solid foundation for our steady development in the Thai market.

Peter presenting a commemorative gift to the company

Group photo during exchange at the project site

2. Technical team rushes to the site to provide professional support

The successful operation of equipment is not achieved overnight. The equipment's departure from the factory, transportation, and the setup, assembly, and successful operation after arriving at the site all require support from all parties.

Shipment of the three-axis cement mixing drilling rig for Thailand

To ensure smooth construction with the equipment, Cao Gaojun, General Manager of Zhenzhong Machinery, Wang Xuexing, Sales Director, Lin Guangjie, Technical Manager, and Xiong Xiangliang, After-Sales Engineer, traveled to Thailand multiple times for project coordination and equipment commissioning and to solve construction difficulties. At the same time, Zhenzhong equipment is equipped with intelligent construction management devices. Through data analysis, it can provide remote technical support, offer convenience to customers, and resolve customers' doubts and problems in product application.

Three-axis assembly site in Thailand

In addition, it is understood that Thailand has very strict requirements for construction control. On the construction site, pressure, flow rate, rotational speed, lifting speed, and so on must all be strictly controlled within specified ranges. This means that on-site construction personnel need to make repeated adjustments to meet the strict requirements of the general contractor. Although these strict requirements brought considerable challenges to our preliminary work, they also forced us to continuously optimize and improve our technology, laying a solid foundation for future projects. It can be said that these challenges not only enhanced our technical capabilities but also strengthened our confidence in handling complex projects.

Group photo of Zhenzhong technical personnel with the Thai partner

3. In-depth cooperation with local enterprises to seek common development

Cross-border transactions of large piling equipment are both opportunities and challenges for both sides. Only through win-win cooperation can we accomplish things, accomplish them well, and accomplish major things. Our company's cooperation model with Peter is built on the basis of full trust and in-depth cooperation. Specifically, Peter is responsible for local business undertaking and market development, while Zhenzhong puts technology first and devotes itself to the transfer of technical knowledge and localized application, so as to enhance the buyer enterprise's technical level and competitiveness. This can not only help Thai enterprises make better use of imported equipment, but also promote technological progress and industrial upgrading on both sides. This cooperation model practices connectivity and mutual benefit and seeks common development and win-win cooperation.

Group photo of Zhenzhong technical personnel with the Thai partner

4. Conducting in-depth research on market demand to find new business opportunities

As the economic center of Southeast Asia, Thailand has seen increasing demand for infrastructure construction in recent years. According to the 2023 Annual Forecast Report on Thailand's Infrastructure Industry, the Thai government plans to invest 652 billion baht (about 18.4 billion US dollars) in about 150 transportation projects by the end of 2025 to improve the country's infrastructure. The Thai market has certain purchasing demand for foundation engineering construction equipment. If market layout and strategy adjustments can be carried out reasonably, the Thai market is an area very worthy of deep cultivation. In the future, Zhenzhong will continue to conduct in-depth research on Thailand's economic planning and industry demand, adjust product strategies in a timely manner according to local conditions, and use the policy support and international cooperation opportunities under the "Belt and Road" initiative to identify the market direction, further enhance the competitiveness of Chinese construction machinery products in the ASEAN market, and promote economic development and prosperity on both sides.

Machinery operation site