Introduction

From the Huaxing Iron Works in 1943 to a pillar of the nation that has repeatedly ranked among the global ** tier and been listed in the "World's 500 Most Influential Brands," XCMG has gone through 81 years of a unique development journey marked by hardship and glory. Generation after generation of XCMG people have worked hard with dedication and innovated with determination, always joining hands with customers, shareholders, and partners to embark together on the great journey of "building a world-class enterprise and scaling the Everest of global industry."

Guided scientifically by Xi Jinping Thought on Culture and thoroughly implementing the spirit of General Secretary Xi Jinping's two important instructions to XCMG Group, and centering on the new era, new XCMG, and new strategy, during the critical period of implementing the transformation and upgrading of the Chairman's "Project No. 1" of intelligent transformation, digital transformation, and networked connectivity, and at the key juncture of XCMG's connotative high-quality development and the "fivefold" transformation and upgrading of its industry, XCMG has renewed and upgraded its excellent corporate culture into the "Great Vessel Culture" brand of XCMG in the new era, using cultural transformation to promote enterprise transformation and support the new strategic development direction.

The ideological spectrum of XCMG's Great Vessel Culture in the new era takes "Empower Solid Future" as its corporate mission and vision, advocates the core values of "Responsibility, Virtue, Fortitude," and, with the corporate spirit of "Questioning Spirit, Revolutionary Spirit, Innovative Spirit, Persevering Spirit," together with the Global Employee Code of Conduct, Management Mottos, and nine sub-cultures, jointly builds a "Four Beams and Nine Pillars" corporate culture system that is rich in connotation and clearly structured.

The release of the ideological spectrum of Great Vessel Culture in the new era will inject strong spiritual impetus into XCMG's high-quality development. It not only carries the shared dream of XCMG people but also marks XCMG's new positioning and higher aspirations in the global equipment manufacturing field.

Our Mission & Vision

Inheriting the concept of "engineering science and technology" while being endowed with new contemporary connotations. The English phrase "Empower Solid Future" echoes the corporate communication slogan "Solid to Succeed," continuing the core brand asset and unique brand value of "helping you succeed," thereby strengthening the connotation and extension of the brand and culture and achieving a high degree of unity between concept and image.

Leading through engineering science and technology. XCMG is committed to being a reliable partner on the path to customer success, providing customers with high-end, intelligent, and green products, technologies, and services with "world-leading" advantages, as well as overall solutions that meet diverse needs, continuously helping customers move toward success; XCMG aspires to lead every engineering technology with boundless potential, empower global customers, and create extraordinary value.

Empowering a solid future. "Empower" is both a verb and a noun. XCMG pursues connotative high-quality growth centered on value creation, takes "engineering equipment" as its main business, serves the construction of a beautiful homeland, and explores the path of sustainable development of human civilization; as a global corporate citizen, XCMG pays deep attention to the sustainable development of human society and is committed to "empowering" and creating a better future.

Our Core Values

Responsibility. XCMG always shoulders the responsibility of providing solutions for global engineering construction and sustainable development. XCMG's basic responsibility is to create value for customers, while shouldering great responsibility is further embodied in creating value for partners and society.

Virtue. XCMG always aims to scale the Everest of global industry and firmly adheres to the great path of righteous business. Integrity and reliability, practical dedication, integrity and innovation, and openness and inclusiveness are XCMG's great path and the way we conduct ourselves.

Fortitude. XCMG has grown and strengthened through the storms of building a world-class enterprise, contributing to the development of human civilization with its unique value creativity. Pursuing excellence, long-termism, and collaborative win-win—these are precisely XCMG's breadth of character.

Our Spirits

The corporate spirit embodies XCMG's deepest spiritual pursuits; it is the most fundamental spiritual gene of XCMG culture, represents the unique spiritual hallmark of XCMG culture, is the spiritual nourishment for XCMG's endless vitality and growth, and is also the precious spiritual and cultural wealth of XCMG people in the new era.

The questioning spirit that discerns the laws of development: it requires us to take the overall perspective, grasp the pulse, plan high-quality development with a questioning spirit, and enhance the foresight of our work.

The revolutionary spirit that dares to turn the blade inward: it requires us to reflect continuously, confront real problems head-on, break out of the historical cycle with a revolutionary spirit, and enhance the scientific nature of our work.

The innovative spirit that recognizes change, responds to change, and seeks change: it requires us to be problem-oriented, self-driven, stimulate the source power of striving with an innovative spirit, and enhance the creativity of our work.

The persevering spirit that concentrates efforts to overcome difficulties: it requires us to anchor our goals, uphold long-termism, create new industrial value with a persevering spirit, and enhance the initiative of our work.

Global Employee Code of Conduct

Standing at a new journey, new mission, and new pursuit, the core values have been further extended, and a brand-new XCMG Global Employee Code of Conduct has been defined. These 10 codes of conduct are highly distilled from the excellent work styles that XCMG fighters at home and abroad have always maintained.

XCMG people bravely shoulder great responsibility, always insisting on creating value for customers, for stakeholders, and for society; XCMG people steadfastly follow the great path, always upholding integrity and reliability, practical dedication, integrity and innovation, and openness and inclusiveness; XCMG people ultimately achieve greatness, always pursuing excellence, long-termism, and collaborative win-win. This is recognition of all XCMG people for treating work with sincerity, treating customers with honesty, and treating products with refinement, and it will also become the driving force for reaching new heights in the future.

Management Mottos

The sixteen-character cadre traits have been simultaneously elevated into management mottos, setting more specific and stricter requirements for all XCMG cadres. All cadres are the vanguard of XCMG's high-quality development and the "commanders" at all levels; every word and deed of a cadre is a "weather vane" on XCMG's forward path, achieving much with little.

Our Slogan

Help: Confucius said, "If you wish to establish yourself, also help others establish themselves; if you wish to succeed, also help others succeed." Helping you succeed is about achieving oneself by helping others succeed. "Help" is one of XCMG's most important brand assets, embodying "Responsibility, Virtue, Fortitude."

Entrustment is more than trust; empowerment is more than support; full-speed response never stops. Our goal is to aspire to be the loyal and reliable partner you think of first when you need help and entrust with complete confidence. No matter when or where, we are wholeheartedly for you and respond at full speed. For ourselves: on the great journey of "building a world-class enterprise and scaling the Everest of global industry," we move toward "world-class, Everest summit," leading the climb and never stopping.

Sub-culture

One World One XCMG.XCMG people have traveled across five continents and more than 190 countries and regions, with the entire global workforce and value chain unified in thought, action, and pace. The reshaped nine sub-cultures include a learning culture to jointly build a knowledge-based organization, a quality culture to firmly uphold the quality red line as a principle, and an innovation culture to support technological innovation and management innovation as the main strategy; the performance culture advocates high organizational performance and high employee performance; the process culture advocates taking processes as the standard and handling matters according to processes and rules; the data culture advocates thinking with data, speaking with data, and making decisions with data; safety culture, rule-of-law culture, integrity culture... These have become the pillars of the ideological spectrum of XCMG's Great Vessel Culture in the new era and the guidance for practicing corporate culture.

We will thoroughly implement the spirit of General Secretary Xi Jinping's two important instructions to XCMG, unite hearts and forge the soul with new-era thought and new culture, and continuously promote the "entry into the heart, into the system, and into action" of cultural values, ensuring unity of thought, image, and action among all employees, truly achieving "unity of thinking, unity of effort, and unity of interests," and steadfastly moving forward toward the "new," breaking through toward "quality," and focusing efforts on "practicality," jointly painting the era's brilliant chapter of all XCMG people.