The power of corporate culture is infinite; it strengthens philosophy, unites people, boosts morale, inspires spirit, and showcases image. As the saying goes, favorable timing, geographical advantage, and harmony among people—harmony is the embodiment of corporate culture. Whether an enterprise can achieve "harmony among people" depends on whether its employees can be "of one heart and one mind"; whether employees can be "of one heart and one mind" depends on whether the corporate culture can win "the hearts of the people."

　　"For a one-year plan, nothing beats planting grain; for a ten-year plan, nothing beats planting trees; for a lifetime plan, nothing beats cultivating people."

　　The corporate culture development of Ensign Heavy Industry is precisely a process of "cultivating people"—in fact, Ensign Heavy Industry's plan of "cultivating people" comes before "planting grain" and "planting trees."

　　To clarify its goals and value orientation, Ensign Heavy Industry worked with a brand design company to conduct an in-depth analysis of Ensign culture, refining and elevating it into today's Ensign culture. Subsequently, Ensign Heavy Industry established a dedicated brand promotion and communications department to facilitate the implementation of Ensign culture. Today, the corporate spirit of "self-improvement and the pursuit of excellence" has been branded into the hearts of Ensign people; the core philosophy of "innovation, integrity, and win-win" has become a commitment of Ensign people; and the corporate vision of "building the most trusted brand in the loader manufacturing field" has become the goal of every Ensign person.

　　Ensign Heavy Industry deeply understands the principle that "to create products, one must first cultivate people; to cultivate people, one must first cultivate ideas." At the company's founding, corporate culture development proceeded in tandem with infrastructure construction, thoroughly integrating Ensign culture into every cornerstone of Ensign Heavy Industry's grand edifice.

　　At the end of 2011, when infrastructure construction at Ensign Heavy Industry had just begun, Li Shiyong, Chairman of Ensign Group, put forward the slogan "Be sincere in conduct, be down-to-earth in work," explicitly placing "conduct" first. Ensign people believe that the quality of products and services ultimately depends on the behavior of the people who produce and provide them; only when people's cultural cultivation is trustworthy will the products they produce or the services they provide be trustworthy.

　　"If a thousand people are of one heart, they wield the strength of a thousand; if ten thousand people are of different minds, not one is of use."

　　Understanding this well, Ensign Heavy Industry has adopted "unite hearts and gather strength, pool collective will" as its team philosophy, doing everything possible on the "heart" front—setting examples, facilitating communication, and warming people's hearts. Example is better than precept; when leaders are upright, employees follow without being ordered—remaining honest and self-disciplined, diligent and frugal in building the business, and forging a management path of "scientific standardization, reasonableness, and efficiency" through institutionalization, processization, and standardization. Since 99% of conflicts stem from misunderstandings and 99% of misunderstandings stem from inadequate communication, Ensign Heavy Industry's employees adjust their mindset and actively face and solve problems; through rationalization suggestion activities and improved complaint mechanisms, they have established smooth communication channels and methods. Running an enterprise means managing people, and managing people first means managing hearts—employees' hearts are the root of the enterprise. Therefore, Ensign Heavy Industry treats others as it would be treated, exchanging heart for heart, sincerely and genuinely considering employees: distributing filial piety payments to employees' parents, helping arrange schools for employees' children, providing housing subsidies, and organizing group purchases of vehicles for commuting...

　　"From a certain perspective, the 21st century is not only a century of storytelling but also a century of playing games."

　　Rich and colorful activities are one of the important vehicles for Ensign Heavy Industry's corporate culture development. With engaging content, lively and varied formats, and broad participation, employees understand, innovate, and practice the philosophy amid joy. Monthly themed speeches give everyone a chance to be the star of the stage—diligence and frugality, safe production, happy work—each theme leads a new trend of civility and integrity. Colorful cultural evenings feature New Year's song and dance blessings, Lantern Festival dumpling-making and riddle-guessing contests, public welfare campaigns advocating civilized driving and safe travel, and employees singing heartily and competing on stage; every evening showcases the elegance of Ensign people. Content-rich outdoor training includes fun-filled, bustling sports meets, outward-bound training that unites hearts and tempers the team, and hiking trips that cultivate body and mind while enjoying rivers and mountains. Though the activities are simple, employees joyfully experience the Ensign spirit, appreciate Ensign philosophy, and feel Ensign positive energy; they learn many life philosophies and methods—a positive attitude, resilient will, inclusive attitude, innovative thinking, systematic thinking, and skillful communication—benefiting them endlessly both at work and in life.

　　"To remove weeds from a field, the best way is to plant crops on it. Likewise, to keep the soul free from disturbance, the best way is to occupy it with virtue!"

　　Throughout Ensign Heavy Industry's clean and expansive factory area, Ensign Heavy Industry logo patterns representing positive energy can be seen everywhere: moving with the vigor of heaven, bearing the breadth of the earth, gathering the finest craftsmanship of all! Where it is, there is strength—strength that runs unceasingly like the heavens; where it is, there is inclusiveness—inclusiveness that bears all things like the earth; where it is, there is faith—faith that unites all hearts in focused excellence.

　　"The Way is the beginning of all things and the discipline of right and wrong. Therefore, the enlightened ruler holds to the beginning to know the source of all things, and governs by discipline to know the origins of success and failure."

　　The vigorous Ensign Heavy Industry "starts in step with the world," using corporate culture as its battle flag to lead all Ensign people in striving courageously toward "the most trusted brand in the loader manufacturing field"!