News background:

　　Recently, the Cyberspace Administration of China launched a two-month nationwide special campaign titled "Qinglang: Rectifying 'Self-Media' Unscrupulous Pursuit of Traffic," focusing on rectifying prominent problems such as "self-media" creating and hijacking hot topics without any bottom line, and manufacturing "information traps" that pass falsehood off as truth and mix the real with the fake. The results of this rectification campaign are awaited by society.

　　Self-media management needs stronger regulation

　　In recent years, the self-media industry has developed rapidly and become an important channel for people to obtain information. But as this special campaign points out, many problems have also begun to emerge. Therefore, necessary regulation and rectification of self-media is an essential move to create a clean and upright cyberspace, and it also meets the needs of the healthy development of the self-media industry.

　　It should be noted that the requirement that "content containing fabrication, dramatization, and similar elements must be clearly labeled as fictional" to prevent falsehood from being passed off as truth and the mixing of real and fake—is this not also a requirement for the authenticity of "self-media" content? The Cyberspace Administration of China has clearly stated that the goal of this special campaign is to curb the trend of "self-media" staging and falsifying content and to "enhance the credibility of information published by 'self-media.'" Those concerned would do well to ponder this carefully.

　　Relevant platforms should also reflect on their role

　　In the mobile internet era, platforms have become one of the important channels for information dissemination. On platforms there are jokes, news, and business; a large number of content producers are engaged in fierce competition to attract users' attention. If platform algorithms cannot effectively screen content and merely push it mechanically based on indicators such as popularity, number of reversals, and entertainment value, then false propaganda, malicious hype, and similar content may run rampant and even harm consumers' rights and interests.

　　Obviously, gaining followers and monetizing through "toxic traffic" is not something "self-media" can achieve through unilateral action alone; the attitude of platforms is crucial—wherever the traffic recommendation mechanism points, "self-media" in pursuit of traffic will push in that direction. The Cyberspace Administration of China has emphasized "strengthening the management of key platforms and key links," requiring platforms to improve traffic allocation mechanisms, raise the review standards for high-heat information, and block the spread of information that unscrupulously pursues traffic. This strikes directly at the root of the problem.

　　Jointly safeguarding a clean cyberspace

　　Regarding many hot-button events, every "onlooker" participating in the online "carnival" should also ask themselves some questions. Faced with all kinds of information online, everyone should remain rational, not readily believe or spread unverified information, avoid being swallowed by junk information, and improve their ability to discern online information—only in this way can we jointly safeguard the cleanliness of cyberspace.

　　Those bloggers who precisely grasp the traffic code can also easily reappear in the Jianghu under a new guise after their accounts are banned. Banning one "Mao Yibei" is not difficult; banning more "Mao Yibeis" is the greater test. Resetting a influencer account to zero is not the end; confiscating "Qin Lang's homework" is only the beginning. Completing the homework left by "Qin Lang" still requires regulators, platforms, and netizens to work together on the answers.