After the first global promotion event of the Changsha International Construction Equipment Exhibition was held in Kuala Lumpur, Malaysia at the end of November 2023, it subsequently went to Guangzhou and Quanzhou for promotions on April 12 and April 17, 2024. The global "face-showing" tour of the Changsha International Construction Equipment Exhibition has been ongoing.

The picture shows the scene of the European promotion event of the 2025 Changsha International Construction Equipment Exhibition

Aligning with Europe and Reaping Fruitful Results

On April 25 local time, the "Ten Countries, Hundred Cities, Thousand Enterprises Brand Tour" global promotion event of the 2025 Changsha International Construction Equipment Exhibition (CICEE) came to Paris, France. This is also the second time that the CICEE Organizing Committee has landed at INTERMAT, the French construction equipment exhibition, after the first global press conference of the inaugural CICEE was held in Paris in April 2018, extending a warm invitation to enterprises, buyers, industry organizations and industry media groups in the European construction equipment industry.

The picture shows the scene of the European promotion event of the 2025 Changsha International Construction Equipment Exhibition

The event was moderated by Zhou Xianbiao, Secretary-General of the Chinese Construction Machinery Society. Chen Jialiang, Director of the Exhibition Department of the China Machinery Industry Federation, delivered a welcome speech. Li Shun, Vice Chairman of the Changsha CPPCC and Director of the Municipal Convention and Exhibition Office, delivered a speech promoting the city of Changsha and its construction machinery industry. The Organizing Committee of the Changsha International Construction Equipment Exhibition introduced the five major highlights of the 2025 CICEE and the resources and advantages of Changsha's construction machinery industry. Attendees included Jorge, President of the Spanish Association of Construction and Mining Equipment; Pedro Martin, International Director of the Association of Equipment Manufacturers (AEM); Li Kai'en, Managing Director of AEM Asia; Jin Yongming, Commercial Department Manager of the Korea Construction Equipment Manufacturers Association; Duan Lisheng, President of the France-China Association for Economic, Cultural and Educational Exchange; Mr. Faridi, General Manager of India's NBM Media Group; Carl Engrund, Publishing Director of the Austrian construction equipment magazine; Liu Hongyan, Treasurer of the International Peace and Cooperation Alliance (France); Jiang Bing, Chairman of the France Global SME Alliance; Gorgia Wade Parkas, "Financial Advisor" of European Finance ARCOD UK Ltd.; Anna Disney, Chairman/General Manager of a French financial investment company; Yao Jun, Deputy Director of the Changsha Free Trade Convention and Exhibition Area Management Committee; Wu Hao, Deputy County Magistrate of Changsha County People's Government; Chen Hailong, General Manager of Changsha Economic and Technological Development Group Co., Ltd.; Shi Weizhi, Deputy General Manager of the Marketing Management Service Center of Zoomlion; Zhao Hui, General Manager of the Exhibition Company of Sany Group; and Zhou Gang, General Manager of the Changsha International Convention and Exhibition Center.

"After three editions of meticulous organization, the Changsha International Construction Equipment Exhibition has become an industry event integrating international forums, international competitions, cutting-edge industry technology exchanges and displays of global enterprises," said a relevant person in charge of the Organizing Committee of the Changsha International Construction Equipment Exhibition at the event. He sincerely hoped that this event would serve as an opportunity for more European enterprises and friends to visit China and Changsha for sightseeing and investigation, investment and entrepreneurship, to share new development opportunities in the new era, and to push East-West exchanges and cooperation to a new level.

The promotion event had a lively atmosphere, and a number of cooperation agreements were also successfully concluded. The Spanish Association of Construction and Mining Equipment, the France-China Association for Economic, Cultural and Educational Exchange, India's NBM Group, Sany Group and Zoomlion formally signed contracts with the CICEE Organizing Committee and established strategic cooperative partnerships to carry out deeper and broader practical cooperation in advertising, exhibitor and visitor organization, participation in exhibitions and conferences, and other areas.

 The Organizing Committee of the Changsha International Construction Equipment Exhibition had clear goals and great sincerity. In just a few days, committee members traveled across Germany, France and Austria, conducting in-depth inspections of the 2024 Hannover Messe in Germany and the 2024 French construction equipment exhibition. They visited the booths of leading international brands such as Caterpillar, Komatsu, Hitachi Construction Machinery, Putzmeister, CIFA, Sany Heavy Industry, Zoomlion, LiuGong, Weichai Power, Lovol Heavy Industry and Sunward, as well as Chinese component exhibitors such as Kaiser Heavy Industry, Yangge Technology and Xinyanfei Engineering Machinery Equipment, and communicated and exchanged views on the ** technologies and products displayed by the enterprises on site and further cooperation between the two sides in the future.

Teasing the "Five Major Highlights"   Building a Benchmark for International Exhibitions

The Changsha International Construction Equipment Exhibition has consistently highlighted the three major themes of "intelligence, high-end and green." The first three editions of the exhibition cumulatively featured more than 2,200 globally premiered new products and more than 3,000 globally premiered new technologies, bringing together nearly 20 academicians, 568 *** experts and nearly 60 high-end forums, and releasing more than 300 professional academic reports.

The picture shows the scene of the 2023 Changsha International Construction Equipment Exhibition

Since the three editions of the exhibition, the Changsha International Construction Equipment Exhibition has attracted group purchasing by more than 60 internationally renowned business associations, including the Associated Equipment Distributors of the United States, the UK's World高空作业 Association, the Spanish Association of Construction Machinery and Mining Equipment, the Indian Rental Association, the Korea Crane Association and the Malaysia Heavy Machinery Chamber of Commerce, as well as more than 100 domestic business associations, including the China Construction Enterprise Association and the China Construction Industry Association. More than 5,000 international buyers from more than 90 countries and regions, including countries along the "Belt and Road," RCEP member countries, Africa and Latin America, have participated, achieving market docking on a global scale.

In particular, friends from Europe and the Americas praise the Changsha International Construction Equipment Exhibition as having become a grand showcase for concentrating numerous fine products of China's construction machinery industry and the best platform for purchasing Chinese products.

Now, the assembly call has been sounded for this grand global construction machinery industry event! From May 15 to 18, 2025, the fourth Changsha International Construction Equipment Exhibition will arrive as scheduled.

At the European promotion event of the 2025 Changsha International Construction Equipment Exhibition, the Organizing Committee "teased" the five major highlights of the exhibition—

Highlighting "new quality productive forces" and promoting industry technological innovation. The 2025 CICEE will welcome a concentrated burst of new technologies, new products, new construction methods and entirely new complete-set service solutions in the global construction machinery industry. From digitalization, intelligence, low-carbon, 5G, unmanned driving and smart construction to green, electric and hydrogen energy, it is expected that 1,800 enterprises will exhibit and 1,500 high-end, complete-set new products and new technologies will be unveiled.

Deepening the "Belt and Road" and setting the wind vane for the global construction machinery market. On the basis of consolidating the existing cooperation with more than 160 international and domestic business associations, the 2025 CICEE will further expand its "circle of friends," plan and organize 8 international promotion events and 14 domestic promotion events, hold 3 international sub-exhibitions in Southeast Asia and Africa, sign with 6 international agents in Europe, East Asia, South Asia, Southeast Asia and Latin America, and is expected to invite more than 3,000 international buyers and more than 120,000 domestic buyers.

Building an international trading platform and becoming an accelerator for global construction machinery cooperation. The Organizing Committee of the 2025 CICEE will further leverage the exhibition's advantages in promoting construction machinery economic and trade cooperation and exchange and transactions, and promote precise matching and effective docking of supply and demand through various forms of promotion events and more than 100 inter-enterprise business summits. It is expected that the exhibition transaction volume will exceed US$8 billion.

Committing to international first-class standards and building a benchmark for exhibition services. The 2025 CICEE will provide a series of value-added services, including online services such as 5G roaming live streaming and online exhibition halls. It will establish convenient customs clearance services and improve multilingual services to meet the needs of people from different language backgrounds.

Promoting exhibition-city integration and creating a global construction machinery industry festival. The 2025 CICEE will strive to create a global construction machinery industry "Machine Owners' Festival" that is "good to look at, good to play and good to eat." Special activities such as fireworks parties, light shows, city food festivals and cultural and creative IPs will be linked with construction machinery competitive performances and operator competitions to showcase Changsha's cultural characteristics, industrial heritage and lively atmosphere to global exhibitors.

Starting from Changsha and going international, on May 15, 2025, this grand event one year from now will bring what kind of surprises to the global construction machinery industry—it is worth looking forward to.