BEIJING, April 16 (Report) — "This Dongba rice is plump and crystal-clear in color, with a soft, sweet and delicious taste."

　　In early spring, in April, in front of the livestream cameras, the hosts were recommending the rice in their hands according to the planning scripts they had written themselves, combining product features and prices, and promoting the "Rice Dream Space" brand logo they had designed.

　　This was one activity of the "e-Start Getting Rich: Su Goods Livestream" public welfare agricultural assistance brand project of the Jiangsu Internet Association. Among them were young new farmers and some were college students. The three-day Nanjing Youth E-commerce Agricultural Assistance Training Camp helped them close the distance between fields and technology, and between theory and practice; and Hemeijian Village, where the training camp was located, attracted a wave of attention on social media through the perspectives and operations of young people.

　　At a time when digital transformation is flourishing, artificial intelligence is empowering all industries. Under the guidance of the industry authorities and the China Internet Social Organization Federation, the Jiangsu Internet Association has built an industry mutual-promotion platform, actively explored the co-construction of industry resources and the industrial ecosystem, promoted high-quality industry development through Party building leadership, and jointly built concentric circles online and offline.

　　Brand building gathers the ecosystem

　　"Su Goods Livestream" small切口 big surprise

　　A resounding brand not only leaves a deep impression on the public, but also helps enterprises develop better, and building such a brand requires sustained effort.

　　Since the creation of the "e-Start Getting Rich: Su Goods Livestream" public welfare agricultural assistance brand, the Jiangsu Internet Association has carried out public welfare internet marketing training for new farmers, improving farmers' digital skills application level; carried out digital human technology pilots to provide villages with new e-commerce tools; and carried out themed activities under the Su Goods Livestream agricultural assistance public welfare action, such as "Anchors Promoting Agriculture," "College Students' E-commerce Empowering Rural Revitalization," "Su Goods Livestream Agricultural Assistance Public Welfare Livestream," and "New Farmers Internet Marketing Competition," to drive online traffic for rural brands and expand their influence.

　　"Through visits and learning, I realized that contemporary villages not only have beautiful scenery and livable ecology, but artificial intelligence technology is also widely used in modern agriculture. The fully automatic intelligent-controlled rice processing and production is so cool!" said a student who participated in activities related to the "Su Goods Livestream" project.

　　In terms of services spanning talent training, technology application and many other aspects, in 2023, "e-Start Getting Rich: Su Goods Livestream" directly promoted sales of local agricultural products exceeding 75 million yuan, trained more than 21,000 new farmers in Jiangsu, and from 2020 to 2023 cumulatively trained 61,000 new farmers across the province.

　　This is only one of the many brands established by the Jiangsu Internet Association.

　　It organized the Wisdom Journey - Asking the Way series of activities, visiting leading enterprises in various domestic industries; held the Jiangsu Internet Association Ecological Partner Conference, the Jiangsu Internet Conference, the Digital Connection Future Salon... The brand building of numerous industry activities has already become a benchmark presence.

　　Platform connection promotes cooperation

　　"Metaverse" services further deepened

　　From standard setting to building a resource integration platform; from cutting-edge technology research to publishing theoretical books and releasing industry reports, the Jiangsu Internet Association has always been leading the industry's development and is gradually becoming an "information hub."

　　From 2021 to 2023, 25 group standards were released; in 2021 it published "Blockchain," in 2022 "Internet of Vehicles," in 2023 "Store Livestreaming," and in 2024 it will publish "Digital Twin" and "Metaverse Practice"; it released the "Jiangsu Province Blockchain Industry Development Report," "Jiangsu Province Internet of Vehicles Development Report," and "Jiangsu Province Digital Twin Development Report."

　　The "metaverse" is also a key focus of the Jiangsu Internet Association, which established the "Digital Technology and Metaverse Application Working Committee" in an effort to provide more precise services.

　　In the ** week of the start of 2024, the association issued an announcement soliciting relevant universities, research institutions, and enterprise representatives in the metaverse application field to jointly formulate relevant standards.

　　In terms of academia-industry linkage, the association also joined hands with professional platforms and universities to organize a series of academic-industry matchmaking activities. For example, in March this year, it organized the "Metaverse and Human-Computer Interaction" forum at Nanjing University of Information Science and Technology, discussing the application of relevant technologies in daily life and industrial support.

　　As an important link in pooling social forces, while helping the high-quality development of the internet information cause, the Jiangsu Internet Association also proactively leverages its strength to fulfill social responsibilities. To help college students find employment and solve enterprises' recruitment difficulties, the association held internet industry talent exchange and recruitment fairs, building a two-way exchange and matchmaking platform for internet enterprises and internet industry talent, benefiting thousands of people; it also held 12 sessions of the compliance law lecture hall, providing member enterprises with basic "legal health check" services such as data security and corporate compliance, benefiting nearly a thousand enterprises.

　　The Jiangsu Internet Association has always been taking action to jointly build concentric circles online and offline. In the future, the Jiangsu Internet Association will continue to enhance brand value, aggregate industry resources, build a shared and win-win platform, and advance collaborative ecosystem development.