Yuhang, Hangzhou: Building Liangzhu Culture into a 'Super Cultural IP'

2024-03-07 1036 0人评论
Liangzhu Ancient City Ruins Park. Photo courtesy of the Publicity Department of the Yuhang District Party Committee

  On March 6, the site of the Liangzhu Ancient City—Yuhang District of Hangzhou—held a conference on publicity, ideology and culture work, releasing the 'Ten Major Actions Work Plan for Courageously Serving as a Pioneer in Building the Modern Civilization of the Chinese Nation and Writing a New Chapter of Cultural Prosperity and Flourishing in the Sacred Land of Civilization.' The plan explicitly aims to build Liangzhu Culture into a 'super cultural IP' with Hangzhou characteristics, Zhejiang heritage, Chinese style and international influence, and to turn the Liangzhu Ancient City site into a center for exchanges and mutual learning between Chinese civilization and world civilizations.

  The Liangzhu Ancient City site is a sacred place that provides evidence of China's more than 5,000-year history of civilization. Since 2022, Yuhang has proposed and vigorously advanced the construction of the Liangzhu Cultural Corridor, linking Liangzhu Culture, Canal Culture, Jingshan Culture, ancient town culture, Tiaoxi Culture and modern digital culture into a chain, empowering the city's all-round development through cultural prosperity.

  This year, the Zhejiang Provincial Government Work Report listed 'focusing efforts on advancing provincial exploration in building the modern civilization of the Chinese nation' as a key task, with continued promotion of the Liangzhu Cultural Corridor as one of the specific measures.

Conference site. Photo courtesy of the Publicity Department of the Yuhang District Party Committee

  Against this backdrop, the conference proposed deepening the construction of the Liangzhu Cultural Corridor, exploring a 'Liangzhu model' for integrating major heritage sites into the economy and society, advancing the first phase of the 'Ten Major Projects' to high standards, and building the Liangzhu Cultural Corridor into a corridor of culture, ecology, common prosperity, development and cooperation.

  To tell China's story well, civilization is an indispensable vehicle. On December 3, 2023, the first 'Liangzhu Forum' was successfully held in Yuhang, with more than 300 guests from 91 countries and regions discussing mutual learning among global civilizations.

  How to further enhance the influence of the 'Liangzhu Forum'? The conference noted that Yuhang will focus on hosting the second 'Liangzhu Forum' at a high level, advancing landmark achievements such as 'one overall conservation master plan,' 'a batch of new archaeological discoveries,' 'a batch of research results,' 'a batch of fine literary and artistic works,' 'one themed forum,' 'one cultural corridor,' 'a batch of cultural exchange activities' and 'one regular publicity mechanism,' accelerating the formation of a pattern in which 'Boao hosts economic and trade forums, while Liangzhu hosts cultural forums.'

  To expand the influence of Liangzhu Culture at home and abroad, Yuhang will also carry out in-depth multidisciplinary cooperation in archaeology at the Liangzhu major heritage site, hold academic activities such as the 'Forum on Site Museums and the Origins of Chinese Civilization,' build up a series of academic exchange brands such as 'Liangzhu Lectures,' strive to bring more international competitions and events, conferences and forums, industrial projects and cultural institutions to the area, and polish the golden名片 of 'See Liangzhu for 5,000 Years of China.'

  In recent years, Yuhang has achieved fruitful results in publicity, ideology and culture work, completing 'national-level' tasks such as the Asian Games flame collection, winning 'high-level' honors such as the China News Award, and creating a number of 'heavyweight' achievements, such as the completion and opening of cultural landmarks including the Hangzhou National Archives of Publications and Culture. It has also claimed 'continuous' titles such as ranking first in Hangzhou in cultural industry added value for 12 consecutive years, and carried out a series of 'leading' explorations such as formulating the country's first local technical specification for 'artistic rural construction.'

  Next, the local government will advance ten major actions: the innovative theory leadership action, the historical context continuation action, the mainstream public opinion cohesion action, the 'sacred land of civilization' practice action, the literary and artistic creation peak-climbing action, the quality cultural service enjoyment action, the humanistic economy prosperity action, the deepening of cultural and tourism integration action, the online culture construction action, and the cultural talent introduction and cultivation action, striving to form a batch of important achievements with recognizability and influence.

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