Spring comes early for diligent learners, and it's the right time to forge ahead. From February 17 to 20, Sunward's 2024 Marketing Spring Training, themed "Stay True to Original Aspiration, Build Confidence, Embark on a New Journey, and Move Toward the Future," was successfully held. A thousand marketing and service personnel from all over the country gathered in Changsha, Hunan, to participate in the training and embark on a new journey together.
△On the evening of February 17, Sunward's 2024 Marketing Spring Training officially opened.
Spring marketing training has always been a fine tradition of Sunward. After a four-year hiatus, the offline spring marketing training made a strong return in 2024, becoming the training with the largest number of participants in the company's history.
This training was jointly organized by the Human Resources Department, Marketing Center, International Marketing Company, various business divisions, and subsidiaries. It was held at the Junlian National Defense Education Base at the foot of Wushan in Wangcheng. External marketing experts were hired, and core backbones from various product and business lines were invited as training instructors. The courses covered marketing capabilities, product and application scenarios, business processes, and more. Meanwhile, to ensure the training was conducted in an intense and orderly manner, professional coaches led the classes throughout, and mechanisms such as company PK and individual excellence awards were implemented. The courses were rich and fulfilling.
Outdoor training photo gallery
Indoor training photo gallery
During the training, Sunward held the 2023 Marketing Award Ceremony and the 2024 Marketing Responsibility Agreement Signing Ceremony. Outstanding teams and individuals who performed exceptionally in marketing work in 2023 were grandly commended. The goals and directions for the new year were clarified, and a "military pledge" was made, a "mobilization order" was issued, and the "charge horn" was sounded!
Award ceremony photo gallery
At the ceremony, Sunward General Manager Xia Zhihong affirmed the series of training activities and recognized the marketing and service personnel's spirit and actions of never giving up and overcoming difficulties together. He pointed out that in the face of difficulties, challenges, and pressures, everyone should see the cruel side but also face it positively and optimistically. They should maintain integrity and self-discipline, strive to expand scale, control risks well, and strive to fully achieve or even exceed the 2024 expected targets.
Sunward Chairman Fu Xiangdong delivered an important speech. First, on behalf of the company, he expressed gratitude to all marketing and service personnel for their hard work and congratulated the outstanding teams and individuals who were commended. Regarding the marketing work in 2024, he required that all marketing and service personnel should establish simple and good personal relationships, treat the company and work with the right attitude and behavior, be results-oriented while also focusing on process improvement, and cultivate good living habits to better respond to the market and meet challenges.
In a rapidly changing market environment, only by continuously improving their comprehensive qualities can marketing and service personnel better respond to market changes and industry changes and win the market breakthrough battle in the era of stock competition. During the four-day training, all trainees devoted themselves wholeheartedly to learning, learning with questions, and truly mastering the knowledge. They all said they gained a lot from this training, not only acquiring knowledge but also building strength. They will apply what they have learned to better serve customers and contribute to the company's high-quality development.
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