"Rising with G to Break the Old Order, Hoisting Sails to Create New Glory" — 2022 Marketing Work Summary and 2023 Marketing Market Layout Work Conference Successfully Held

2023-02-01 1461 0人评论

Time does not stand still, and heaven rewards diligence; a hundred boats race and a thousand sails set forth. On the fourth day of the first lunar month, all marketing officers of Foundation Construction's domestic marketing officially sounded the assembly call for the start of work. On January 26, the fifth day of the first lunar month, everyone gathered together to participate in the three-day 2022 Marketing Work Summary and 2023 Marketing Market Layout Work Conference themed "Rising with G to Break the Old Order, Hoisting Sails to Create New Glory." Leaders of the Business Division, the Technology Center, Overseas Business, Operations and Production, and other relevant departments all attended.

On the first day of the conference, Tong Sai, Deputy General Manager of the Business Division, delivered the opening speech for the conference. He stated that the start of the battle is the decisive battle, and that we must seize the golden opportunity of 2023, settle down as early as possible, and seize the initiative. This conference should deeply analyze the past and scientifically plan the future. At the same time, he required all marketing officers to center everything on the task, deploy winning moves, and win the battle of honor.

The conference emphasized that the market should be focused on with end-to-end thinking and a performance partnership model. It addressed issues such as how to carry out customer management, strengthen team building, quickly integrate service into performance teams, and make every effort to ensure 100% satisfaction in the first month of new machine delivery.

Afterwards, the heads of the Business Division's domestic business, service, risk control, new product plant, and overseas business department reported on the 2022 work summary and 2023 work plans for their respective lines. They fully demonstrated the determination of each region to complete its tasks in 2023.


▲ Speech by Tong Sai, Deputy General Manager of the Business Division

With a hundred battles in the yellow sand and armor worn through, we will not return until Loulan is broken. On the morning of the second day, managers of each branch took the stage one after another to take their oaths and signed sales task responsibility statements with the Business Division. In the afternoon, all marketing officers divided into four major regions and launched an intense brainstorming session. The content included detailed analysis of performance partnership and end-to-end operations, task guarantee measures, customer management models, customer visit plans, team management methods, basic capability building, nanny-style service for large models, and tiered risk control management, among other sections, and produced executable and effective conclusions.
Training is an important way to learn knowledge. On the morning of the third day, the conference organized all staff to receive training on the new G-series rotary drilling products, the 2023 parts sales policy, the credit sales policy, and nanny-style service for large models, enabling all marketing officers to fully understand the selling points of the new G-series rotary drilling products, the advantages of performance partnership, and the importance and strategies of parts sales, greatly benefiting everyone.

▲ Summary by Chen Gang, General Manager of the Business Division

On the afternoon of January 28, Chen Gang, General Manager of the Business Division, summarized the conference and fully affirmed the importance of this meeting. He stated that in 2023, the core tasks should be "strong execution, risk control, scale assurance, market share capture, and profit improvement." All staff should focus on the market, take the market as the center, and keep in mind the Chairman's requirements of "Four Wants, Four Refinements, Four Vigors" and "Four Extremes," optimize resource allocation, take customers as the front line, center on customer satisfaction, provide nanny-style service, and enhance core competitiveness.

In 2023, Zoomlion Foundation Construction will surely write a new chapter, strive to be first, and ride the momentum forward. As long as everyone works together, strives and forges ahead, keeps in mind the various skills and knowledge learned at this conference, and applies them to daily work, the marketing officers on all fronts will surely successfully complete the 2023 target tasks, achieve new outstanding results, and create a better tomorrow for the infrastructure construction industry.

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