"What attracts me to Sunward is its brand advantage and its people-oriented culture," Wang Lei replied when asked why he chose Sunward.

Who is Wang Lei? "In the industry, when people mention Wang Lei, his name is even bigger than his company's," is how those around him describe him.

Today, let's get closer to Wang Lei, a major customer of Sunward rotary drilling rigs, and hear his story with Sunward.

A mature and steady middle-aged man

Wang Lei is the owner of Lianyungang Yuqian Construction Engineering Machinery Co., Ltd., and has been in the rotary drilling rental business for many years.

First impressions of Wang Lei: a calm, refined middle-aged man.

△Wang Lei at the Guiyang base

Born in 1973, he now wears a dark blue collarless shirt, meticulously buttoned up to the neck; a pair of thin dark gray-framed glasses, hair neatly combed; and his deep, slightly raspy voice adds to his steady presence.

"When I tell my story, even I get teary-eyed." In his so-called "bass" voice, Wang Lei laughs about his life experiences. "I've done everything — dockworker, construction worker, everything."

Wang Lei has rich life experience, has seen through many things, and thinks things through more carefully.

Before entering the construction machinery industry, Wang Lei had been running a physical business for 10 years. The opportunity to enter the industry came in 2015. At the time, Wang Lei went home to sweep tombs during Qingming Festival and ran into an old classmate. Through their conversation, Wang Lei learned about the rotary drilling rig business and was drawn to it.

After learning more, Wang Lei spent all his savings that year to buy 3 rotary drilling rigs of a certain brand and started a rotary drilling rental business. "You could say I went all in and entered the construction machinery industry." The next year, Wang Lei's rotary rigs increased to 9, and by 2018, his company's equipment had grown by another 18 units.

In Wang Lei's eyes, choosing to do rentals is a question of choosing speculation or choosing stability.

"There are risks in construction work, but the rental side is relatively stable. I like to take steady, solid steps — I can't dig myself a pit and then climb out of it. I'd rather walk a little slower." Wang Lei, who seeks stability, entered the industry just as construction machinery was recovering and growing. After several years of development, his company has grown larger and larger, with business covering the whole country.

A deep partnership built on steady steps

Entering 2019, Wang Lei's company had reduced its equipment from a peak of more than 20 units to 8. That same year, Wang Lei began his deep partnership with Sunward.

"At the time I misjudged the market and didn't even want to continue. Later, through a friend's introduction, I reinvested in the business, bought Sunward rotary drilling rigs, and focused the company's market on the Yunnan-Guizhou-Sichuan region, setting up an equipment base in Guizhou."

△Wang Lei's clients inspecting Sunward rotary drilling rigs at the Guiyang base

In 2019, Wang Lei purchased 7 Sunward rotary drilling rigs; in 2020, he bought another 26 Sunward machines. The models purchased were mainly Sunward's star products, the SWDM360 and SWDM300 rotary drilling rigs, and also included the SWDM160, SWDM220, and SWDM280 models.

Focusing the company's development from nationwide to the Yunnan-Guizhou-Sichuan region and switching the equipment brand to Sunward were both Wang Lei's own decisions. As market competition intensifies, taking a less-traveled path into a more challenging market is one of Wang Lei's considerations.

Beyond market analysis, the unique geological environment of the Yunnan-Guizhou-Sichuan region places higher demands on equipment for rock drilling. In the market, only Sunward's equipment could meet this requirement, and it has brought Wang Lei real returns.

△Sunward rotary drilling rig at work

Having used Sunward equipment for more than a year, Wang Lei regards Sunward's equipment as being in the top tier nationwide.

"What attracts me to Sunward is its brand advantage and its people-oriented culture. The brand advantage is that Sunward's rigs are highly competitive in the market — my clients specifically ask for Sunward rotary drilling rigs, and after they finish one project, they come back to work with us on the next and rent Sunward rigs again. In addition, Sunward's culture is inclusive and full of positive energy; Sunward's leaders support our company's production and operations, which gives us great confidence in running our business."

A pursuit of progress through stability

Behind the steady, solid struggle is Wang Lei's passionate heart for striving and for his family.

"An old ox knows the sun is setting, and doesn't need the whip to spur itself on. I don't feel old myself, but when I look at my ID card, I realize I really am getting older. In the years I can still work, doing something for myself, for my children, and for my descendants — that is my ultimate goal, and it can also give my children a certain economic foundation when they enter society."

△Wang Lei at work

Diligent, practical, taciturn, and not fond of talking much — that is Wang Lei's assessment of himself, born in the Year of the Ox. When we talked about his plans for the future, Wang Lei was not eager to say much; in this respect he has his own principles for how to conduct himself and do business. "Small wealth comes from management, great success comes from virtue. Small wealth can be achieved through business, but great achievements must rely on character. Some things, if you say them out loud and then fail to do them, isn't that just empty talk?"

Unwilling to make empty promises about the future, Wang Lei actually came to Sunward's headquarters in Changsha this time to learn about the used equipment rental situation. More than a year of friendly cooperation has not only earned Wang Lei profits but also made him want to further deepen his relationship with Sunward.

"Sunward's brand has advantages. If a friend needs one, I'll recommend Sunward to them too." At the end of our conversation, Wang Lei once again affirmed the strength of the Sunward brand.

Click the link below to learn more about Sunward!

Sunward Official Website