实际上，淡季推出有力度的促销举措或开张新店，由来已久。从服装行业的羽绒服夏季打折销售，到餐饮行业的夏季吃火锅养生，无不显示，只要找准卖点，迎合市场需求，淡季也能做出不错的业绩，同时为旺季打好铺垫。
业内人士表示，尽管受国五条影响，房地产及家居行业市场成交量有所下降，但刚需族仍然存在。“8月中下旬是整个下半年销售的预热期，装修旺季马上将要来临。”(北京)绿色家博会主办方、德纳展览集团总经理陈西强认为，只要商家推出具有一定力度的优惠政策，就一定能吸引有需求的消费者掏钱购买。
9月临近，楼市的“金九银十”定律或将拉动一批新盘的销售，家居建材行业也将再起波澜。人说“早起的鸟儿有食吃”，届时，谁准备得越早越充分，谁就有可能收获更大的市场蛋糕。
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