On February 27, the live broadcast of Beijing Sany Intelligent Manufacturing's new product launch, part of the exciting construction season, attracted 200,000 online viewers. With the solid strength of our products, we sounded the drum for the 2021 piling machinery market.
Frequent New Products, Netizens Online “Planting Grass”
Relying on technological innovation and market demand, gathering the wisdom of product experts, Beijing Sany Intelligent Manufacturing has spent years in dedicated research and development to launch 5 new products and 5 industry-leading technologies for 2021, sounding the assembly call for the spring piling machinery market.
Dean Wang Longgang of Beijing Sany Intelligent Manufacturing Research Institute explaining new products
Dean Wang Longgang of Beijing Sany Intelligent Manufacturing Research Institute appeared in the live broadcast room to explain the core highlights of the products up close. Five new products and new technologies, including the SR235-S rotary drilling rig, were fully presented to online users through 3D videos, construction videos, and PPTs.
SR165-C10
SR235-S
Heavy-duty drilling tools
Sany equipment assists in the construction of the Xiong'an Urban Computing (Supercomputing Cloud) Center
Rotary drilling product trend analysis
Watch Live, Win Gifts, Endless Excitement
New products keep coming, red envelopes keep giving. During the live broadcast, to thank users for their continued support of the Sany brand, around the release of new products and technologies, we prepared red envelope rains and interactive Q&A lucky draws for online viewers, along with generous prizes such as rotary drilling rig models and Huawei product gift packs delivered from time to time.
Red envelope rain in the live broadcast room
Mr. Lan Xiaogang, Deputy General Manager of the Marketing Company of Beijing Sany Intelligent Manufacturing Technology Co., Ltd., presented the promotional policies. The three-fold gift purchase policy benefits customers and supports the start of the construction season.
Mr. Lan Xiaogang, Deputy General Manager of the Marketing Company of Beijing Sany Intelligent Manufacturing Technology Co., Ltd., interpreting business policies
Explosive Start, Multiple Live Broadcasts Non-stop
From February 19 to February 22, we invited external hosts and technical experts to host four consecutive days of Sany piling machinery special live broadcasts, introducing product performance to customers and answering netizens' questions. “Knowing both the first and the second” gave customers a more comprehensive understanding of Sany equipment.
Highlights review of the Super Brand Day live broadcast
Highlights review of the Super Brand Day live broadcast
Explosive start! According to statistics, the Sany piling machinery brand exposure in this series of live broadcasts exceeded 300,000 times, opening a new era of online live broadcasting in the piling industry.
Mr. Yu Zhuowei, Deputy General Manager of Sany Group and Dean of the Research Institute of Beijing Sany Intelligent Manufacturing Technology Co., Ltd., said: “Next, we will continue to enhance product competitiveness, based on rotary drilling, strengthen the foundation and expand new areas, expand intelligent models, and develop new products such as trenchless. We will make the greatest contribution to the development of the industry, technological progress, and our vast customer friends.”
Speech by Mr. Yu Zhuowei, Deputy General Manager of Sany Group and Dean of the Research Institute of Beijing Sany Intelligent Manufacturing Technology Co., Ltd.
“China Sany · China Cow”! Although the Beijing Sany Intelligent Manufacturing New Spring Joy Benefit series live broadcast activities have come to a successful conclusion, our pursuit of excellent products and services and the path to promote win-win results with customers never ends.
Facing the new journey of 2021, Beijing Sany Intelligent Manufacturing will always be customer-centric, focus on customer needs and value, integrate the latest technology into every detail of the product, and strive forward on the road to building a national flagship brand of piling machinery!
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