However, Chery Heavy Industry is never satisfied or slack in its pursuit of quality and service. In early August, Chery Heavy Industry fully launched its “Quality Month” and “Service Month” campaigns. Covering six major agricultural equipment manufacturing bases and market regions across the country, this initiative is another measure by Chery Heavy Industry to implement the annual work focus of “grasping quality internally and service externally.”

    It is understood that Chery Heavy Industry's fully participatory “Quality Month” and “Service Month” campaigns will unfold around more than 80 sub-projects in six major modules: physical quality improvement, standards system perfection, personnel quality and skills improvement, user return visits and satisfaction surveys, service system innovation, and quality and service culture cultivation. At the same time, more than 600 intermediate and senior service engineers of Chery Heavy Industry, selected through strict training and assessment, together with warranty service personnel including national dealers and service contractors, form a service team of more than 760 people. They will be active at market terminals across the country, going village to village and household to household to understand product needs and provide on-site maintenance and operating skills services. Through sincere, face-to-face communication with users, they will jointly build Chery Heavy Industry's reputation for “good products, good service.”