Ma Zhenzhu: Six Years to Achieve the "Three Major" Leaps and "Four Major" Goals

2013-08-13 685 0人评论
       The building materials industry's largest comprehensive analysis and testing institution——China Building Materials Test and Certification Co., Ltd. (CTC)——has not only secured a firm foothold in fierce market competition but has also continued to grow and expand: from a single quality inspection center it successfully integrated into a comprehensive inspection and certification institution; from an enterprise under whole-people ownership it successfully transformed into a state-controlled company; and from purely self-driven business expansion it shifted to a capital operation model…… In a brief six years, CTC completed the "three major" leaps, enabling the enterprise to achieve the "four major" goals of scale, diversification, specialization, and internationalization.

  To discover the secret of how CTC people grew bigger and stronger, and to explore the path of revival for China's building materials inspection and certification institutions, on December 26 a reporter from this newspaper entered the CTC building and interviewed its leader, Managing Director Ma Zhenzhu.

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Ma Zhenzhu

  Scale Is a Business Approach for Enhancing Brand Effect

  Ma Zhenzhu told the reporter that China's testing and certification institutions are still in a state of operating individually, scattered and small, with as many as 25,000 testing and certification institutions of various kinds. Among them, testing laboratories related to building materials and construction number 4,600. This neither effectively reduces costs nor allows economies of scale to form, and makes it even harder to compete with international giants. He believes that if domestic testing and certification institutions want to grow and strengthen, they must integrate testing and certification resources and achieve operation at scale.

  He said that starting from November 19, 2005, relying on the testing resource advantages of the China Building Materials Academy, CTC people integrated 12 national-level industry quality inspection centers——including the National Building Materials Testing Center, the National Cement Quality Supervision and Inspection Center, the National Safety Glass and Quartz Glass Quality Supervision and Inspection Center, and the China Safety Glass Certification Center——to form the China Building Materials Test and Certification Center, turning what had been separate "small units" fighting on their own into a "group army" with orderly business links, complementary advantages, a complete industrial chain, and strong system integration capability.

  "After the alliance of the strong, CTC's scale advantages, cost advantages, and technological leadership often leave competitors far behind; market share has kept rising, and enterprise value has increased a hundredfold accordingly, achieving the successful integration from a single quality inspection center to a comprehensive inspection and certification institution. This would have been unimaginable before!" Ma Zhenzhu said proudly.

  On November 25, 2009, CTC made another elegant turn, restructuring into a state-controlled limited liability company under the China Building Materials Academy, successfully transforming from an enterprise under whole-people ownership into a wholly state-owned limited liability company, and then into a state-controlled limited liability company.

  On December 27, 2011, CTC followed the trend of the times, introducing Zhejiang Venture Capital Group Co., Ltd. as a strategic partner, and integrating the inspection and certification resources of the Qinhuangdao Glass Industry Research and Design Institute in Hebei Province, the Xianyang Ceramics Research and Design Institute and the Xi'an Wall Materials Research and Design Institute in Shaanxi Province, and the Suzhou Waterproof Research Institute in Jiangsu Province, jointly initiating the establishment of CTC.

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