In the first half of 2013, the market remained sluggish, and aftermarket services continued to be a focus for construction machinery enterprises. As a result, following 4S and 6S stores, 7S stores began springing up across the country. The so-called "7S" covers seven major service categories: product sales, service and repair, parts operations, information feedback, product display, professional training, and leasing and used equipment. Compared with the "4S" "four-in-one" model of vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey), it is more systematic and specific. The newly added used equipment, professional training, and financial services also align with current hot topics in marketing and effectively improve the service intensification of the construction machinery industry.
 

LiuGong Yunnan 7S Store Opens

On August 17, 2012, the 7S store of Golmud Yipeng LiuGong Machinery Co., Ltd., an authorized first-level dealer of Guangxi LiuGong Machinery Co., Ltd., held a grand opening. This was the first LiuGong-branded 7S store in Qinghai Province. In the same year, the Jilin Shuncheng LiuGong 7S store was officially completed, becoming the first 7S construction machinery store of a domestic brand in Jilin Province. Entering 2013, in February, Zoomlion's first domestic construction machinery 7S store opened in Xiamen. According to a reporter from China Construction Machinery Business Network, the store is equipped with a product display hall, spare parts warehouse, and maintenance workshop, and can provide seven major categories of services, including vehicle sales, spare parts supply, after-sales service, information feedback, used vehicle business, professional training, and financial tool support. On July 6, the ribbon-cutting for the opening of the Yunnan Botian LiuGong 7S store added a bright touch to the sluggish market. LiuGong leaders and dealer representatives attended to offer congratulations. The Yunnan Botian LiuGong 7S store is located in the Yunnan Heavy Machinery Market and Logistics Center Park, covering an area of 25 mu, with a building area of more than 5,500 square meters. It includes a comprehensive office building, a large parts warehouse, a maintenance workshop, and training classrooms. It can provide seven major business functions: product sales, service and repair, parts operations, information feedback, product display, professional training, and leasing and used equipment.

　　 From this perspective, no matter how sluggish the market is, it cannot stop enterprises from moving forward. Improving and innovating the aftermarket will undoubtedly lay an important cornerstone for the sustainable and healthy development of enterprises in the future. Therefore, strengthening and improving the regional localization of service resources is still a long way to go for construction machinery enterprises.