Forging Ahead: Beijing CRRC Heavy Industry Sets Sail on the "Belt and Road"

2017-12-12 823 0人评论
  Most countries along the "Belt and Road" are developing nations and emerging economies, with market demand for infrastructure construction of approximately US$1.12 trillion, accounting for 29% of the global market share. Since the implementation of the strategy, Beijing CRRC Heavy Industry equipment has been active in numerous infrastructure projects along the route. Whether heading "westward" — the Silk Road Economic Belt — or southward — the Maritime Silk Road — Beijing CRRC Heavy Industry forges ahead with determination. Leveraging its strong brand influence and pragmatic overseas development strategy, the company continues to build momentum in key regional markets along the "Belt and Road," providing robust equipment and technical support for local infrastructure construction.
  Since 2017, as the pace of the "Belt and Road" has accelerated, Beijing CRRC Heavy Industry has actively implemented the "going global" strategy. In recent years, Beijing CRRC Heavy Industry has closely monitored and actively responded to the national "Belt and Road" strategy, firmly upholding the "going global" strategy, enhancing its capacity to develop overseas markets, and intensifying product sales and service promotion efforts across talent development, resource allocation, product improvement, and after-sales service. Aligned with the Group's strategic deployment of "Connecting the World, Benefiting Mankind," the company leverages overseas development platforms, follows central state-owned enterprises in "going global," and proactively follows up on projects as opportunities arise. Relying on its own resources, it expands its share of direct product sales "going global." At the same time, in accordance with the usage characteristics of different countries and regions and following the philosophy of "customer-centric, wholeheartedly serving customers, and creating value for customers," it develops "tailor-made" and "customized" products, continuously expanding its overseas market sales share and truly becoming a CRRC brand that is "trusted by government, satisfactory to users, reassuring to the market, and recognized internationally."

  Beijing CRRC Heavy Industry is willing to lend a hand to infrastructure construction in countries along the route, deepen cooperation, recreate the glory and splendor of the ancient Silk Road, pursue common development, and write a new chapter in building the "Silk Road Economic Belt" and the 21st-century "Maritime Silk Road."

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