Market Background of the Construction Machinery Industry
In 2015, China's total fixed asset investment was 55 trillion yuan, among which the growth rates of infrastructure investment and real estate investment directly related to construction machinery were 17% and 1% respectively, compared with 20% and 11% in 2014. Therefore, the decline in real estate investment and infrastructure investment has suppressed the demand for construction machinery equipment. After a slight rebound in 2016, the construction machinery industry fell into a downturn again by April, so it is an indisputable fact that the industry as a whole is in a downturn. Nevertheless, the overall scale is still large, which precisely provides an opportunity for industry transformation and "reshuffling".

The development and impact of the Internet have penetrated into every aspect of our lives. Coupled with the success of Alibaba, the myth of Xiaomi and Huawei, the wealth of Apple, the glory of Didi and Uber, and so on... In addition, the country has put Internet Plus on the agenda of economic development and transformation. The five development concepts of "innovation, coordination, green, openness, and sharing" proposed at the Fifth Plenary Session of the 18th CPC Central Committee have also led the construction machinery industry to continuously seek breakthroughs in "cutting overcapacity, adjusting structure, and promoting innovation." The collision between the current situation of construction machinery and Internet penetration at this moment has made practitioners in the construction machinery industry seem to see hope and a way out. The transformation path of Internet Plus construction machinery has quietly arrived!

The Full Bloom of Internet Plus in Construction Machinery
Starting from the networking of industry information consulting, it has spread to new machine sales, parts trading, second-hand machinery trading, after-sales service market, and the O2O transformation of leasing. The Internetization of construction machinery has presented a situation of a hundred flowers blooming and a hundred schools of thought contending! The editor has carefully sorted it out today: there are no fewer than 60 Internet companies in the industry, from HC360 Construction Machinery Network, Alibaba, First Construction Machinery Network, TieJia Construction Machinery Network, Jihuiwang, China Road Machinery Network, Ershouhui, Foundation Engineering Network, Yibaitong, to new forces such as Yiwawang, Jujidi, Jixie MM, Gongchengbing, Juejinhui... as well as the Internetization of construction machinery manufacturers, among which Sany Heavy Industry, XCMG, Zoomlion, etc. have all launched their own e-commerce platforms. Although each has its own merits, they also have their own shortcomings! How to integrate resources and mobilize resources under the new normal of the sharing economy while maximizing the immediate interests of consumers and users may be a question that businesses in the construction machinery industry need to consider more!
Under this current situation, the actions of enterprises to seize the market are bound to become increasingly fierce and intense! From the editor's understanding: today, whether it is TieJia Network's nationwide radiation after financing, Jihuiwang's part-time system with high returns, or Yibaitong's expansion of offline service stations... all have already kicked off the war in the construction machinery industry! What will happen next? It goes without saying that opportunities and fierce battles always come at the same time. A new round of fierce competition in the construction machinery industry will unfold among Internet Plus enterprises. Of course, in this wave, the entire industry will be affected! The path of industry transformation, or the path of standardization, has also quietly arrived! Are we all ready?

User Experience and Standardized Industry Development Are the Way Out
Today, the editor made a special visit to Mr. Wang Taobo, founder and CEO of the currently emerging Jihuiwang (www.jihui365.cn), to discuss and exchange views on the current situation of the industry, and also talked about the current development of Internet Plus construction machinery. Mr. Wang believes: now should be a rare good opportunity for the standardized development of the construction machinery industry: there is care from national policies and corresponding measures (including energy-saving and emission-reduction standards, the promotion and exploration of standardized systems for construction machinery privatization, and the increasing maturity and influence of the Internet environment), there is broad market development space (although the overall economy of the industry is in a downturn, the total scale is still large, and the industry is developing internationally), and practitioners are constantly getting younger and exploring, etc. Thanks to Mr. Wang for sharing his insights on the development of the entire industry. Finally, the editor's summary is: whoever can better bring convenience to users and take action for the healthy development of the industry will win respect and the future in this fierce competition!