Recently, the annual grand event of the construction machinery industry—the "2015 China Construction Machinery Marketing and Aftermarket Conference"—grandly opened in Hefei, and the conference solemnly presented the "2015 China Construction Machinery Top Ten Marketing Events" awards. XCMG Earthmoving Machinery's "Delivery of 120 LNG Loaders, Successful Conclusion of 'Green Steel' Initiative Launch" won the "Best Product Promotion Award"; "XCMG Road Takes the Lead Nationwide in Launching '2+1 Service Project'" won the "Best Customer Care Award". The two awards XCMG received are both highly representative product types and service solutions in the industry, leading events that benefit society and users, and are the best interpretation of XCMG's courage to shoulder social responsibility and its commitment to customer value.
With the vigorous development of the global economy, environmental pressure has become the primary issue that humanity needs to solve. Especially in China, which is in the rapid development period of heavy industry, environmental pressure is particularly severe. Facing this problem, XCMG stepped forward and stood at the forefront of promoting change. With disruptive spirit and creative thinking, it took the lead globally in introducing LNG, a clean energy, into the loader field. In 2010, it launched the world's first clean energy loader—LW500K-LNG. Furthermore, in May 2015, it created the "world's first order" in the LNG loader field—a one-time delivery of 120 XCMG LNG loaders, and issued the "Green Steel" initiative to the whole country, starting a green voyage for this energy-intensive industry. "Delivery of 120 LNG Loaders, Successful Conclusion of 'Green Steel' Initiative Launch" won the "Best Product Promotion Award" for its strong sense of responsibility, outstanding value contribution, and broad social impact.
As market competition intensifies, service has become an important means to win in the market. Facing deep adjustments in the industry and market, XCMG decisively integrated Internet thinking and took the lead in the industry to launch the "2+1" service project, strongly introducing the "2-year warranty, lifetime maintenance" service policy, setting a new benchmark for the industry. XCMG promises "intimate, close-to-customer, full-lifecycle value-added service" for the entire life cycle of its full range of products. This is also a positive move to fully focus on customers, connect with the market, create value for customers, and strive to build a new service engine to respond to the new economic normal. "XCMG Road Takes the Lead Nationwide in Launching '2+1 Service Project'" won the "Best Customer Care Award" for its "customer first" philosophy and its strength and responsibility to work hand in hand with users to win in the new economic normal.
In the field of construction machinery, XCMG will always strive to stay ahead, elevate new concepts, explore new technologies, create new products, provide new services, enhance social value, and help users succeed.