In recent years, with the continuous expansion of infrastructure construction and the development of national strategic emerging industries, the construction machinery market has been directly driven to continue developing. With the vigorous promotion of new urbanization and the sustained heating up of infrastructure construction, the demand for the construction machinery industry will surge. As construction machinery products increase and engineering project construction becomes more difficult, the market competitiveness of construction machinery in the future is also continuously strengthening.
        Therefore, under strong market challenges, only construction machinery that meets current construction conditions and is highly efficient can gain market recognition. The path for research, development, and promotion of construction machinery is gradually becoming clear, with development trends divided into two types: energy-saving and environmentally friendly, and intelligent and efficient.
        Energy-saving and environmentally friendly
        Recently, environmental issues have become increasingly serious. At the same time, the pollution proportion of China's construction machinery equipment industry is relatively large. And China is the world's largest construction site, so the emissions of construction machinery have also become a great burden. Today, as the country promotes strengthened environmental protection, environmentally friendly construction machinery has become a key focus of demand. China's environmental pollution has reached a certain level, and environmental governance work is not only important now but will also be a top priority in the future. The "Industrial Energy Conservation 'Twelfth Five-Year' Plan" also shows the overall goal of industrial energy conservation: by 2015, energy consumption per unit of added value of industries above designated size will decrease by about 21% compared with 2010.
        Analysts point out that China's energy-saving and environmental protection construction machinery industry will face important opportunities. Judging from the series of new products launched in recent years, energy conservation and environmental protection have become an important direction for the strategic development of construction machinery enterprises. Whether from the perspective of reducing environmental burdens or breaking down foreign trade barriers, the path of energy conservation and environmental protection will become the mainstream trend in the development of construction machinery. Products with high added value and energy-saving and environmentally friendly features are more favored by the market. Especially at present, as the construction machinery industry turns its attention overseas, overseas markets have higher requirements for technical levels and energy conservation and environmental protection, so enterprises need to pay more attention to the research, development, and promotion of energy-saving and environmental protection projects to maintain their competitive advantages.
        Intelligent and efficient
        Ma Zhu, deputy general manager of the Earthmoving Machinery Business Division of XCMG, once said that in the construction machinery industry, the application of intelligent manufacturing technology can not only ensure the stability of product quality, improve labor production efficiency, and improve workers' working conditions and labor intensity, but also accelerate the upgrading and transformation of enterprises, break away from homogeneous product competition, and enhance product brand value. The transformation of China's construction machinery from large to strong is precisely a transformation from traditional mechanization to digitalization and automation.
        On the path of product intelligence and production intelligence, construction machinery, facing the cruel situation of international competition in the domestic market and the challenges of new technologies and new processes, must solve the issues of launch speed, best quality, lowest cost, and optimal service to achieve the goal of intelligence. Therefore, on the path of construction machinery intelligence, there must be a process of continuous exploration and innovation, learning from the research and expansion of intelligent manufacturing in advanced countries such as Germany. Through the production of highly intelligent products, production costs can be reduced, and the efficiency of energy and time use can be improved.
        Compared with traditional manufacturing industry, the future intelligent manufacturing industry represented by smart factories is an ideal production system that can intelligently edit elements such as product features, cost, logistics management, safety, reliability, time, and sustainability, thereby manufacturing optimized products for each customer.