Recently, at the 7th China Construction Machinery CIO Summit Forum, Guangxi LiuGong Machinery Co., Ltd. was awarded the "E-commerce Application Pioneer Award" for its fruitful and pioneering performance in the e-commerce field in recent years.

As one of the first pioneers in e-commerce application in the construction machinery industry to enter the industry's machine purchase trading platform, LiuGong is also a leader in e-commerce application. Its equipment inquiry rate has consistently ranked among the top in many product categories, including loaders, road rollers, graders, excavators and bulldozers.

"At present, the conversion of online orders into transactions mainly relies on offline operations, that is, the operations of local agents," said He Jian, Information Department Director of Guangxi LiuGong Machinery Co., Ltd. "Of course, the role of construction machinery e-commerce should not be judged only by the order conversion rate; its promotional role for the company's product information should also be recognized. Its huge click-through rate is the best promotion for products."

It is reported that in addition to leveraging external forces, LiuGong itself is also accelerating the pace of e-commerce application. For example, its official website is also continuously improving its e-commerce section and, by continuously launching product information and promotional information, is obtaining more order information. "If order information brought by e-commerce channels can account for 20% of all information sources, that would be considered a relatively mature level," He Jian said.

Although e-commerce in the construction machinery industry is still in its infancy, construction machinery enterprises represented by LiuGong are actively getting involved. As an important supplement to traditional marketing models and in response to changes in business operation logic, e-commerce is bound to have extremely broad development prospects in the near future.