Changchai Selected Among Top 500 Brands, Brand Value Soars Nearly 500 Million Yuan in One Year

2014-07-17 806 0人评论

On June 25, the press conference for the 2014 (10th) "China's Top 500 Most Valuable Brands" ranking, released by the World Brand Lab (WBL), was grandly held in Beijing. The list shows that the appraised value of the "Changchai" brand continued to climb from 3.282 billion yuan last year to 3.775 billion yuan, ranking 404th. Among the 31 selected brands from Jiangsu, Changchai was the only one from the Changzhou area to make the list.

Changchai is the only brand in the Changzhou area and in the national small diesel engine industry to have been listed for more than ten consecutive years. When the World Brand Lab first evaluated Chinese brands in 2004, the Changchai brand was valued at 1.581 billion yuan. Over the past eleven years, Changchai has adhered to its corporate development strategy of "rooted in agricultural machinery, strengthening power, expanding fields, and pursuing scientific development," which has promoted sustained and steady business growth and powerfully enhanced the influence of the Changchai brand. Over the past eleven years, the Changchai brand value has grown by 2.194 billion yuan, showing a continuous upward trend. This also demonstrates that Changchai's commitment to scientific development, accelerated transformation and upgrading, and pursuit of excellence in performance has been highly effective. This is a quantitative assessment of the Changchai brand value by an authoritative organization through in-depth research and data analysis. Through comparison and ranking, it clearly shows the strength and industry position of the Changchai brand, as well as its influence in China's economy and industry.
 

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