Architectural Design Industry's "Marriage" with Mobile Internet Becomes an Inevitable Trend

2014-07-10 708 0人评论

In recent years, China's architectural design industry has developed rapidly, with substantial growth in enterprise scale, workforce size, business scale, management level, and economic benefits, completing a large number of architectural design tasks for fixed asset investment projects. In addition, as the real estate market has continued to rise, the industry scale has kept expanding, and the number of architectural design enterprises has also continued to increase.

According to the Report on the Development Status and Investment Trends of China's Architectural Design Industry, 2013-2017, the scale of the architectural design industry continued to expand between 2006 and 2010. In 2010, the industry completed a total contract value of 326 billion yuan, up 17.14% year on year, with an average five-year growth rate of approximately 21.70%. In 2010, China's architectural design industry recorded total operating revenue of 388.8 billion yuan, up 38.53% year on year, with an average five-year growth rate of approximately 21.37%.

However, under the influence of real estate regulation policies, the architectural design industry, which centers on real estate, has been affected to some extent. Facing competitive pressure, some architectural design companies are actively expanding into new business and exploring new development models. In addition to holding on to the traditional offline market, some far-sighted architectural design enterprises have begun to set their sights on the emerging mobile Internet market, and Chengdu Dalu Architectural Design Co., Ltd. is one of them.

As a new-type architectural design firm composed of renowned architects, structural experts, and equipment engineers, Chengdu Dalu Architectural Design Co., Ltd. has innovatively developed a mobile e-commerce business platform—“Ancient Architecture Design.” Through this platform, clients can not only query and obtain comprehensive information about the architectural design industry, but also conduct business negotiations online. Because this innovative model is low in cost and high in efficiency, it has been recognized by an increasing number of decoration companies.

Wang Qi, who has long been engaged in ancient architecture design, believes that the architectural design industry differs from other industries in that it mainly provides clients with intangible design services. However, for an enterprise to obtain more business, it must carry out successful marketing. The mobile Internet can push information for enterprises across regions and over a wide area, realize the marketing and promotion of enterprise information, enhance corporate visibility, and achieve seamless connection between companies and potential clients, thereby expanding more business for enterprises.

“From the traditional offline market to the mobile Internet market, the architectural design industry has catered to the business needs of today's clients, enabling customers to search for architectural design information and negotiate architectural design business online anytime and anywhere. This is conducive both to the company's business expansion and to meeting customer needs. Therefore, the architectural design industry's ‘marriage’ with the mobile Internet will be an inevitable trend in the future development of the architectural design industry,” Wang Qi said.
 

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