Since the beginning of this year, Caterpillar's Xuzhou Economic and Technological Development Zone company has overcome unfavorable factors such as the slowdown of global economic growth and weak sales markets, adopted proactive measures, and while steadily improving traditional products, devoted efforts to building new product markets and achieved great results. After the company's latest 8-ton-class mini excavator, the Cat 308E small excavator, was launched at the beginning of the year, it immediately set off a market sensation, and sales orders have continued to grow.
According to the company's relevant person in charge, the 308E is a brand-new E-series small hydraulic excavator tailored by the company for the Chinese market and Chinese customers, and is another major product launched after the 305.5E, 306E and 307E. The launch of the 308E not only enriches Caterpillar's product line of excavators below 12 tons in China, but also provides customers with more comprehensive choices. With its advantages of high output, low energy consumption and compact size, it has quickly gained market recognition. With the gradual recovery of the market and the successive launch of the company's new products, the profit outlook for 2014 will improve significantly, and the annual company-wide sales and revenue are expected to reach US$56 billion.
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