The golden wind rustles, and the autumn scenery is pleasant. At the 12th Beijing International Construction Machinery Exhibition held at the Beijing Jiuhua International Convention and Exhibition Center, XCMG Group, as a leading enterprise in China's construction machinery industry for 24 consecutive years, made its first appearance in a fully indoor venue. Its booth is located in Hall C, covering an area of 1,200 square meters, making it the largest indoor exhibitor.

　　At this exhibition, all XCMG products on display are new products developed in recent years according to market demand, featuring technological innovation, independent intellectual property rights, and comparable to international cutting-edge technology. At the exhibition site, Mr. Zhang Jiadong, Senior Manager of XCMG Group's Service Management Department, accepted an interview with industry media.

　　Striking Hard, New Stars Shine

　　Maintaining technological creation is the foundation of maintaining the market. As the most important innovation entity in China's construction machinery industry, XCMG Group plays a crucial role in the industry's technological innovation. Manager Zhang introduced that the core idea of XCMG at this exhibition is to showcase cutting-edge technology, specifically reflected in aspects such as environmental protection and intelligence, which is also a transformation of XCMG's management philosophy. The new products focus on "energy conservation and environmental protection," including the LW800K-LNG loader, which successfully realized the application of LNG in large wheel loaders, filling a domestic gap and reducing fuel costs by more than 35%; the XP303S tire roller, breaking through traditional design, will inject strong new vitality into the increasingly homogenized roller market; the innovative product HB60K, a 4-axle 60-meter concrete pump truck integrating German Schwing technology, set a global record for the longest all-steel boom; and the XE370CA large-tonnage excavator, pioneering a plateau adaptive mode that effectively prevents engine power decline caused by altitude in plateau areas.

　　"In response to the increasing homogenization trend of industry products, XCMG focuses on R&D and innovation, with energy saving, environmental protection, high efficiency, and science as the main design concepts, introducing new products." Manager Zhang stated that as a crane product concentrating XCMG's years of technical advantages, the XCT100 truck crane brought to this exhibition is based on the mature product technology of the K-series truck cranes for over ten years, fully drawing on the most advanced product technologies of truck cranes and all-terrain cranes, integrating the latest scientific and technological achievements in related industries such as engines, axles, and materials, and is a premium model tailored for high-end users. "Whether in appearance design or internal operation optimization, this product has been improved with more humanized features on the basis of focusing on product reliability and stability, committed to providing customers with a more convenient and efficient operating environment."

　　Regarding the much-anticipated 6×6 all-wheel-drive right-hand-drive off-road wide-body dump truck, Manager Zhang was full of praise. This right-hand-drive heavy truck product, making its debut since rolling off the line, is specifically designed for foreign markets such as the United States and Canada, and has already received many orders. "The heavy truck is a new product for XCMG, and its market application is still in the observation period. But this product already represents XCMG 'going global' and accounts for a certain proportion of XCMG's exports, which will also become the main direction of XCMG's future R&D and innovation."

　　In addition, the QAY500 all-terrain crane and two XR280D rotary drilling rig simulated operating systems on the XCMG booth also provide visitors with an immersive operating experience. Numerous "flagship" premium products showcase XCMG's high-end manufacturing technology and the strong strength of a world-class enterprise to the world.

　　Integrated Services, "Triple Jump" International Strategy Achieves Remarkable Results

　　Since the beginning of this year, in the global market downturn, XCMG Group has withstood the test of market adjustment, adhered to the "three more focuses" business policy of paying more attention to the quality and efficiency of economic growth, more attention to the efficiency and pragmatism of system operation, and more attention to the advancement and reliability of product technology, strengthened industrial structure transformation and upgrading, fully extended the wings of independent innovation and internationalization, and in the sonorous steps of breaking the industry downturn and emerging from the industry trough, is approaching the strategic goal of the global top three step by step.

　　High-quality products mean high cost-effectiveness, high reliability, and comprehensive after-sales service guarantees, which requires building a high-level customer technical service platform. As an industry leader, XCMG adopts a differentiated market strategy, targeting different regional usage habits, and on the basis of maintaining XCMG's original product advantages, develops products that meet market needs according to customer requirements, opening a new trend of "exclusive" products. At the same time, it strengthens after-sales service, forming close cooperation with global distributors from training, repair, maintenance to spare parts and technical support, achieving the goal of driving sales with service. Manager Zhang stated that in terms of after-sales service, XCMG currently focuses more on repair, maintenance, full life cycle, and parts, and will pay more attention to full life cycle maintenance in the future.

　　In recent years, many domestic enterprises have turned their attention to foreign markets and implemented the "going global" strategy. XCMG's international development strategy can be summarized as a "triple jump." The first jump refers to products going global. It has built a global marketing and service network with 280 overseas professional dealers, 10 overseas spare parts centers, and more than 350 overseas service stations, exporting 10,000 host machines annually to 159 countries, with market shares in Brazil, Australia, Central Asia, and the Middle East ranking in the top 3; batch products have entered the developed markets of North America and Western Europe; annual overseas revenue exceeds 2.3 billion US dollars. The second jump refers to enterprises going global, with six overseas assembly plants in Brazil, Eastern Europe, the Middle East, and India gradually put into production. The third jump is to integrate global resources, laying out R&D centers in Germany and the United States and a procurement center in Europe. In 2011, XCMG acquired the German company FT and the Dutch company AMCA; in 2012, it acquired a controlling stake in the German company Schwing, which has a 78-year history and was once a world leader in complete concrete equipment, and stepped up the global synergy between Schwing's manufacturing bases in five countries including Germany, the United States, Austria, and India and XCMG's newly built bases, all of which rapidly enhanced XCMG's international strength and level.

　　Riding the Trend, Making a Mark in Remanufacturing

　　With the explosive growth of construction machinery ownership in previous years, a large, standardized, and orderly circular market is emerging. Industry insiders are increasingly aware that the further expansion of demand for new equipment cannot be separated from reasonable, smooth, and efficient circulation of second-hand equipment.

　　In recent years, XCMG has ridden the trend and launched a second-hand vehicle business. Jiangsu XCMG Guanglian Machinery Leasing Co., Ltd. has a dedicated second-hand vehicle business service department, which recycles and utilizes different equipment for different customers, achieving docking and upgrading, and building an effective platform for user communication and transactions.

　　Currently, the remanufacturing of depreciated and scrapped products has not yet become the main business of large enterprises, but from a long-term development perspective, circular economy remanufacturing is the inevitable path for enterprise development. Manager Zhang strongly agrees with this: "The core components of construction machinery equipment are the weak point in China's remanufacturing field, but remanufacturing will inevitably be an important issue that all construction machinery enterprises must face." On the one hand, the market demand for circular economy is increasingly evident; on the other hand, as an enterprise with 70 years of technological accumulation, in May this year, XCMG Group successfully signed a tripartite industry-university-research cooperation agreement with the National Defense Science and Technology Key Laboratory of Equipment Remanufacturing Technology and Yanshan University to boost innovation and development in the field of construction machinery remanufacturing.

　　Professionalism Casts Strength, Quality Reflects Dreams

　　The 18th National Congress proposed "new urbanization," releasing a new signal of transformation in the direction of future urbanization development. Manager Zhang also has his own unique view on this. "Urbanization is not a great opportunity for construction machinery, because the current so-called urbanization is more about population urbanization, that is, a kind of soft power urbanization. Of course, the overall development trend naturally exists."

　　Manager Zhang pointed out that an enterprise with large increment and strength does not rely solely on the national macroeconomic situation. "When the economic situation is good, we forge ahead and strive for new heights; when the situation is not good, we also stand firm, plan according to the situation, and regard self-examination and strategic adjustment as a necessary step to break out of the cocoon and become a butterfly. This is also the urgent task of the construction machinery industry."

　　This year, the global construction machinery industry is still in the adjustment stage, with shrinking market demand and more intense industry competition. In the first half of the year, XCMG reported frequent good news: product exports to the African market doubled, and the Southeast Asian market grew by 60%. Market shares in Brazil, Russia, Australia, Central Asia, and the Middle East ranked in the top 3. At the same time, a number of emerging export products were cultivated: in the first half of the year, excavator export value exceeded 100 million US dollars for the first time, an increase of nearly 60%; heavy truck exports doubled; new products such as rotary drilling rigs, horizontal directional drilling rigs, and fire trucks all saw significant export growth. Manager Zhang modestly stated that the achievements come from the joint efforts of all XCMG people. As long as there is confidence and responsibility, we can fear no wind and rain and forge ahead courageously.

　　Laozi said, a tree that fills a man's embrace grows from a seedling; a nine-story tower rises from a heap of earth; a journey of a thousand miles begins with a single step. As a leading enterprise in the construction machinery industry, XCMG has always relied on excellent product performance, outstanding innovation genes, and sincere service concepts, with a high sense of responsibility and enthusiasm for the industry and society, steadily and calmly accumulating strength in the ever-changing market tide. Today, XCMG is striding forward towards internationalization and world-class goals, building brand strength with professionalism, reflecting the dream of a strong nation with quality, and achieving the glory of "from China to the world" and "from the East to the world"!