On March 18, 2013, Sany Heavy Industry's C8 concrete pump truck, which integrates Chinese and German technologies and embodies high-end technological content, was launched simultaneously nationwide. The C8 pump truck is the first generation product launched by Sany Heavy Industry after its acquisition of Putzmeister, integrating the top technologies, manufacturing processes, and quality services of both parties. This series integrates 8 core technologies from Chinese and German science and technology, redefining the concept of lean manufacturing.

　　At the Chengdu launch event of Sany Heavy Industry's C8 pump truck, Zhou Wanchun, Vice President of Sany Heavy Industry and General Manager of the Pumping Marketing Company, gave an exclusive interview to industry media such as China Construction Machinery Information Network, sharing with us how the C8 pump truck achieves a perfect integration of Chinese manufacturing and German technology.

　　Chinese-German Technology, Masterpiece

　　In January 2012, Sany Heavy Industry acquired Putzmeister, uniting the world's largest construction machinery manufacturer with the world's number one brand in concrete machinery, and clarifying their common strategic and industrial goal: to create a global leader in the concrete pumping industry. The industry has always been highly focused on what kind of products this strong alliance could bring, so the launch of the C8 pump truck has attracted much attention. Zhou Wanchun stated that Sany has the industry's richest manufacturing experience, and Elephant has many world-leading core technologies. The C8 pump truck perfectly integrates the advantages of Sany manufacturing and German technology, marking a milestone in the development history of the pump truck industry.

　　Compared with the previous E-series pump trucks, the C8 pump truck has made innovations and improvements in multiple technical aspects. According to reports, the C8 pump truck adopts a newly developed one-key boom positioning technology. No matter how much the boom vibrates after moving, with just a simple press of a button, the boom immediately stops steadily, easily achieving precise pouring; the industry's first super intelligent vibration reduction technology reduces boom vibration during pumping by up to 50%, thoroughly improving and enhancing pumping stability and efficiency; the rotary anti-sway control technology reduces boom swing amplitude by 60%, solving the problem of unstable boom swaying during rotation; high wear-resistant consumable parts have always been an advantage of Putzmeister. After fully integrating German technology in the consumable parts of the C8 pump truck, the craftsmanship is more exquisite and performance is superior; the newly equipped fault self-diagnosis system can constantly monitor the operating status of the pump truck. Once a fault occurs, it immediately automatically locates the fault location and cause, and can assist in solving more than 200 faults, shortening troubleshooting time by over 70%; the intelligent boom system enables the C8 pump truck to fold and unfold the boom with one key. In addition, with the new energy-saving technology improvements, the pumping efficiency of the C8 pump truck has increased by 25%, while fuel consumption has decreased by 10%.

　　"Whether in energy conservation and environmental protection, safety performance, or operational efficiency, the C8 pump truck has unparalleled advantages. Therefore, I believe this product will surely win customer recognition and bring more momentum to the transformation and upgrading of China's concrete industry, promoting healthy competition and development in the industry."

　　"Dual-brand" Strategy: Synergistic Effect Becoming Increasingly Prominent

　　Elephant has established a leading international sales system globally, while Sany holds a leading position in the domestic market. After the acquisition in 2012, how has Elephant's business performance been? How will the two parties further integrate technological and resource advantages in the future to achieve a win-win situation in both domestic and international markets?

　　Zhou Wanchun stated that Elephant's business performance in 2012 nearly tripled compared to the previous year. German construction machinery peers and media highly praised this, calling it a successful model of Chinese acquisition of European enterprises. Sany has always adhered to a dual-brand strategy: Sany Heavy Industry focuses on the Chinese market, while the Elephant brand targets the global market. "The two brands exist and operate independently. We have not changed the Elephant brand but have helped it develop better and more steadily. This has also impressed European enterprises with Sany, believing that Chinese culture is magnanimous and inclusive."

　　The C8 pump truck was developed on the basis of Sany's most stable technical support and integrated with Elephant's globally leading technology, marking a phased achievement in the integration of Sany and Elephant, and more importantly, indicating that the synergistic effect of the "dual-brand" strategy of Sany and Elephant is becoming increasingly prominent. As Sany and Elephant further integrate in technology research and development, marketing channels, and brand building, more products integrating cutting-edge Chinese and German technologies will be brought to the market.

　　Technology and Service Dual Engines for Steady Development

　　In 2012, Sany's pumping department completed a marketing system reform, fully transitioning to an agency system, actively changing its approach during the industry adjustment period, and supporting the sustainable and healthy development of agents. Zhou Wanchun said, "Agents are our core competitiveness and indispensable partners on Sany's path to success. At any time, Sany will stand with its agents through thick and thin, united in progress. After the system change last year, everyone's mindset and approach have changed. Affected by the overall market environment, we may encounter some difficulties in the short term, but Sany will always be their strong backing. Sany will use the experience, strength, and brand it has accumulated over more than a decade to help agents succeed."

　　With the advancement of urbanization and the renewal and development of infrastructure projects, a number of major infrastructure projects in railways, water conservancy, and other fields are restarting, which will usher in a new period of development opportunities for the construction machinery industry. Zhou Wanchun expressed optimism about the prospects of concrete pump trucks: "Market growth may not be as fast as in the past decade, but growth of around 20% is still sustainable."

　　Since the end of last year, aggressive sales strategies and various vicious competition tactics have emerged in China's construction machinery industry, arousing widespread concern. In response, Zhou Wanchun stated that the marketplace is like a battlefield, but not exactly a battlefield. A battlefield is a life-and-death struggle, while the market can be win-win. If everyone can improve products and services, increase efficiency, enhance technology, reduce waste, and guide the industry's healthy development, we can jointly create benefits and form a multi-win situation.

　　In the past 2012, despite the overall weak sales in the concrete machinery market, as the industry leader, Sany's sales still outperformed the general trend. More importantly, sales of Sany's long-boom pump trucks increased instead of declining, with a growth rate of about 15%. It is believed that with the successive release of a series of new products such as the C8, Sany Heavy Industry, with Chinese-German technology and world-class quality, will achieve greater success in the global concrete pump truck field!