"Casting world-class quality, creating an international brand" carries the Huade people's dream of building a strong nation in fluid transmission. After establishing agents in the UK, Italy, Turkey, South Africa and other regions, Huade Hydraulics dispatched its first overseas direct salesperson to Brazil in 2013, taking the first step in overseas direct sales. In 2014, Huade Hydraulics focused on developing the North American market and established HUADEUSA to jointly develop markets in the United States and North America.

 

    Huade Hydraulics also attached great importance to this cooperation, establishing a special working group for the US market composed of relevant personnel from the sales company, technology center, production base and other departments, and sent personnel to attend the Las Vegas International Construction Machinery Exhibition from March 4 to 7, 2014. Through this exhibition, Huade made direct contact with overseas customers and learned about industry and new product development trends. The Huade delegation exchanged views with exhibiting customers to gain an in-depth understanding of the current status and development prospects of the US construction machinery sector; at this exhibition, many OEM users used Huade products on their exhibits. During the exhibition, an establishment ceremony was held and a Huade product promotion event was organized, with a total of 37 customer representatives from 14 companies attending. In mid-March, HUADEUSA shipped US$400,000 worth of ordered goods, covering valves, pumps, motors and more.

 

    The successful holding of the Huade product promotion event sounded the charge for Huade Hydraulics' international marketing and opened a new chapter in Huade Hydraulics' internationalization strategy.