With warm spring breezes and blooming flowers, the 2014 Lovol Excavator Star Product Value Experience Tour National Roadshow kicked off first in Huangdao, Shandong. During the event, Lovol Excavator seized the opportunity to launch three major product series known as the “Lovol Three Kings, namely the Fuel-Saving King, the Efficiency King, and the Breaking King,” which received unanimous praise from users. Shortly afterward, Lovol Excavator successively held four more events themed “Lovol Three Kings · Value Creates Wealth” in Guiyang, Guizhou; Changzhou, Jiangsu; Zhengzhou, Henan; and Qingdao, Shandong.

 

　　At the events, Lovol Excavator adopted a brand-new interactive experience marketing format, using an all-new model of “experience + competition” to invite users to appraise the products, letting users truly feel that choosing a Lovol excavator is like choosing a private car: they can not only test drive and experience it firsthand, but also enjoy more fun while experiencing Lovol's high-quality excavators.

 

　　Witnessed by Blanketing Snow — Lovol High-Quality Excavators Tunneling Through Karst Terrain

 

　　On February 18, Guiyang, Guizhou welcomed heavy goose-feather snow rarely seen in years. The Lovol Excavator staff's carefully arranged exhibition over several consecutive days was all covered by the blanketing snow. At 5 a.m., Lovol Excavator staff began appearing at the exhibition site one after another, using tools prepared in advance to clear snow from the Lovol excavators, the Lovol King Kong, and the roads along the route. As dawn gradually broke, a voice came over the walkie-talkie: “The event will proceed as originally planned; all staff in position.” At that moment, the mighty Lovol King Kong and Lovol excavators looked even more brilliant and striking against the white snow. Customers and friends from all directions arrived on time despite the heavy snow. Seeing the scene before them, they immediately forgot the cold and threw themselves wholeheartedly into the Lovol excavator experience activities. In the heavy snow, on steel plates, the Lovol excavator drift show brought the experience event to a climax, with users' cheers and applause lingering over the venue for a long time. In the subsequent fun competition activities, customers actively signed up despite the heavy snow, and waves of applause and laughter infected everyone present. “Holding an event in this kind of weather shows that Lovol is truly a responsible company you can count on. Letting us personally experience the machine performance in such cold snowy weather shows that every Lovol excavator is excellent!” said Master Yin, a customer from Nanning who participated in the event.

 

　 “Join Hands with Lovol · Create Wealth Together” — Lovol High-Quality Excavators Embrace the “Pearl of Jiangnan”

 

　　On February 24, the Lovol Excavator Star Product Value Experience Tour Changzhou, Jiangsu stop was held as scheduled, with customers and friends from Jiangsu, Henan, Zhejiang, and Anhui gathering together to personally experience the extraordinary experience brought by Lovol excavators. During the sand painting program “Join Hands with Lovol · Create Wealth Together,” the venue was surprisingly quiet. The sand painting told a true story: Jinzhai County in Anhui is a small county town surrounded by mountains on all sides. Yin Weiquan is a native of Jinzhai. When he saw the prosperous scenes of high-rise buildings and heavy traffic outside the mountains, he could not hold back the fire in his heart. After several investigations, he purchased his first Lovol FR60 excavator, building roads and bridges for his fellow villagers and carving out a road to wealth leading to the city. From then on, the quiet little mountain village became lively. People built Western-style houses, rode motorcycles, and later drove cars; their lives became flavorful and prosperous.

 

　　Under Yin Weiquan's leadership, the villagers of Jinzhai gradually joined the excavator operation business, and without exception they all chose Lovol excavators. The Jinzhai construction team, composed of 63 Lovol excavators, has become a vital force in local urban and rural construction. They are using their actions to build a beautiful hometown and a happy life.

 

　　“In Jinzhai, in Anhui, and in countless urban and rural areas across China, Lovol excavators and wealth creators together: building beautiful urban and rural areas, improving urban and rural life, and realizing the beautiful Chinese Dream.” After the program ended, the audience remained silent for a long time, and then thunderous applause broke out simultaneously and lasted for a long while. Today the Lovol brand has taken root and sprouted in Jinzhai, and Jinzhai is affectionately called by people: “Lovol County.”

 

　　“Lovol Three Kings · Value Creates Wealth” — Lovol Excavators Win Again in Qingdao

 

　　On February 28, the Lovol Excavator Star Product Value Experience Tour was held again in the coastal city of Qingdao, with participating users and dealers reaching thousands. In their conversations, what came up most often, besides the quality upgrade of Lovol excavators, was the lucky draw session on the day of the event.

 

　　Groups of ten raised golden hammers simultaneously, smashed the ten golden eggs before them, took out the prize tickets, and opened them at the same time. At the host's command, the movements were completed in one smooth sequence, thrilling and gripping. At that moment, one of the ten would always leap high, holding up the first-prize ticket. Giving everyone no chance to catch their breath, round after round of smashing golden eggs to win big prizes continued. When the number of machines ordered reached more than 200, the evening's ultimate grand prize — a Lovol excavator worth nearly 400,000 yuan — was about to find its owner. In line with the principle of fairness and justice, eight customer representatives were randomly selected on site from all customers who had placed orders to come on stage and draw the ultimate grand prize. The atmosphere on site was extremely tense. The eight customers simultaneously raised their golden hammers, smashed the golden eggs, and could not wait to open the tickets. Then the lucky customer from Hebei Wolong raised both hands and shouted excitedly. Everyone present gave warm applause to today's luckiest customer.

 

　　The first season of the 2014 Lovol Excavator Star Product Value Experience Tour National Roadshow has concluded triumphantly, but the “Lovol Three Kings · Value Creates Wealth” star product value experience will continue. Lovol Excavator will always be user-centered and product-upgrade-oriented, providing users with even more exciting experience marketing activities.