Service: XCMG Foundation Achieves New Breakthroughs

2014-03-20 571 0人评论
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  In March, as all things revive, in this season full of vitality and energy, XCMG Foundation once again welcomes its annual "3.15" Service Ten-Thousand-Mile Visit campaign. On March 8, the company held the launch ceremony of the Horizontal Directional Drilling Warm Spring Value-Added Service Special Train Xuzhou Station and the "3.15 Service Ten-Thousand-Mile Visit, XCMG Delivers Sincere Care" kick-off ceremony, opening another chapter of "Worry-Free Throughout" premium service.

  Since XCMG Foundation was established four years ago, the Service Ten-Thousand-Mile Visit campaign has become a regular practice, and a series of online special reports titled "Service Ten-Thousand-Mile Visit, XCMG Foundation Delivers Sincere Care" has been set up. In 2014, the company increased investment in service and explored new service models. This year's service visit campaign added a mining special-line team and an overseas Russia team to the original four visit teams. The all-round, diversified service system marks another big step forward in the company's international business layout and the development of mining machinery, accumulating strong momentum for the company's development.

  "Four-in-One" premium service enhances customer credibility. Focusing on user needs, the company has established a "four-in-one" service system comprising agents, suppliers, key customers, and the factory, and uses a multi-track, diversified service model to improve service timeliness and enhance user satisfaction. It has established an information management system and a unified customer information platform, focusing on customer product consultation, repair requests, complaints, technical support, and other business, creating a "one-stop" service process. While strengthening its own service capacity building, it improves the service agent layout and operating model, developing 3-5 service agents and spare parts agents from among distributors; signs quality service agreements with suppliers and, through the economic leverage of claims, promotes improvement in supplier service and quality levels; and cultivates and supports key customers in providing self-service. It has set up mobile service teams and project-based service, supporting in an all-round way by spreading from point to area, and driving sales through project service.

  "Drilling"-specific construction methods meet individualized needs. With social progress and the evolution of specialized competition, single-product sales of foundation engineering machinery can no longer meet user needs, and all-round marketing services covering engineering, skills, construction methods, and more have become newly favored. Construction method services can provide higher added value for products. Upholding the service philosophy of using construction methods to guarantee service and using service to promote sales, XCMG Foundation has specially established a "Construction Method Technology Committee," appointing industry academic experts, practical construction method experts, and highly skilled operators, and signing service agreements to incentivize them; it has established a "Construction Method Research Institute," built a construction method club, and used construction method case microblogs and other means to conduct research, analysis, and customized humanized and complete-set construction solutions specifically for user needs and complex strata, equipping construction method engineers with innovative service measures for construction services, effectively integrating the resources of the construction method talent team, reserving a construction method case library, and boosting the improvement of service levels and service efficiency. In the Qaidam Salt Lake project, housing construction pile work, and many other projects, the company hired technical experts for on-site guidance and formulated construction methods, achieving very good results and promoting the sales of multiple rotary drilling rigs. They are both a "think tank" for enterprise development and provide intellectual support for users, improving construction results.

  "Five-Skill All-Round" operators provide premium service. Based on user needs and improvements in service quality, XCMG Foundation has added premium drilling rig operator training to its service projects, changing the previous situation in which recruited operators had no operating experience and instead having them study directly at the company. At the same time, it innovates ways to cultivate skilled operators. The training highlights "practical combat" features, focusing on maintenance, process and construction method research, and repairs, cultivating "five-skill all-round" operators, namely those who understand product principles, can operate skillfully, can choose construction methods, can judge faults, and can perform repairs and maintenance. By cultivating a professional operator team, it has delivered a large number of practical talents to users, created the "Whampoa Military Academy" for domestic drilling rig operators, consolidated the customer base, and established a "360" premium service model from single repair service to the entire process.

  XCMG rotary drilling rigs and horizontal directional drilling rigs have consistently ranked first in the industry, and the company has an even greater responsibility to demonstrate XCMG's fine tradition of caring for users, enhance user satisfaction with XCMG products and services, and drive progress across the entire industry. Adhering to the purpose of meeting users' premium needs, through comprehensive pre-sales, in-sales, and after-sales service, it creates a "one-stop" service process. The new breakthrough in service models from single repair service to all-round, whole-process service has laid a solid foundation for becoming the industry's first choice.

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